E-Commerce and Marketing

Preview

Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Programme Structure

1. Semester
Course Code Course Name Language Dersin Tipi Theoretical Application ECTS
ATA101 Atatürk's Principles and History of Turkish Revolution 1 Turkish Z 2 0 2
DIL101 General English 1 English Z 2 0 2
ETP101 Basic Concepts of E-Commerce Turkish Z 3 0 4
ETP103 General Business Turkish Z 3 0 5
ETP105 Marketing Management Turkish Z 3 0 5
ETP107 Introduction to Information Technologies Turkish Z 2 1 5
TRK101 Turkish Language 1 Turkish Z 2 0 2
S 5
2. Semester
Course Code Course Name Language Dersin Tipi Theoretical Application ECTS
ATA102 Atatürk's Principles and History of Turkish Revolution 2 Turkish Z 2 0 2
DIL102 General English 2 English Z 2 0 2
ETP102 Digital Marketing Turkish Z 3 0 4
ETP104 Brand Management Turkish Z 3 0 3
ETP106 Financial Management Turkish Z 3 0 3
ETP108 Web Design Turkish Z 2 1 3
ETP192 Internship Turkish Z 0 10 6
TRK102 Turkish Language 2 Turkish Z 2 0 2
S 5
3. Semester
Course Code Course Name Language Dersin Tipi Theoretical Application ECTS
ETP201 Consumer Behavior Turkish Z 3 0 5
ETP204 Supply Chain Management in E-commerce Turkish Z 3 0 5
ETP205 E- Commercial Law Turkish Z 3 0 4
ETP207 Search Engine Optimization Turkish Z 2 1 4
SEG001 Manifest of İstinye 1 Turkish Z 0 1 1
S 3
S 3
S 5
4. Semester
Course Code Course Name Language Dersin Tipi Theoretical Application ECTS
ETP202 Marketing Communication Techniques Turkish Z 3 0 5
ETP208 Digital Performance Analysis and Measurement Turkish Z 3 1 5
ETP210 Customer Relationship Management in E-Commerce Turkish Z 4 0 4
ETP212 Current Applications in E-Commerce Turkish Z 3 0 4
SEG002 Manifest of İstinye 2 Turkish Z 0 1 1
S 3
S 3
S 5
Z:Compulsory Courses
S:Seçmeli