E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP017 | ||||
Course Name: | Online Sales Platforms | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | The aim of this course is to examine in detail e-marketplaces where products are quickly listed and the platform benefits from advertising. |
Course Content: | Account openings on sales platforms Examining the structure of platforms Product loading commission rates |
The students who have succeeded in this course;
1) Understanding product discovery and analysis skills 2) Understanding how to find suppliers 3) Understanding how to upload and list products 4) Examining the e-marketplaces algorithm 5) Reviewing order, shipping and invoicing processes |
Week | Subject | Related Preparation |
1) | The Importance of Online Sales | |
2) | E-marketplaces and website features | |
3) | Examination of E-marketplaces in Turkey | |
4) | Important criteria in the selection of e-marketplaces | |
5) | Examination of e-marketplaces (Trendyol) | |
6) | Examination of e-marketplaces (Hepsiburada) | |
7) | Examination of e-marketplaces (N11) | |
8) | Midterm | |
9) | Examination of e-marketplaces (Amazon) | |
10) | Examining e-marketplaces (Etsy) | |
11) | Examining e-marketplaces (Ebay) | |
12) | E-Pazar yerlerinin incelenmesi (Aliexpress) | |
13) | Student Projects | |
14) | Student Projects |
Course Notes / Textbooks: | Amazon- John Rossman |
References: | Amazon- John Rossman |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 3 | 2 | 3 | 3 |
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 | 2 | 2 | 2 | 2 |
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 | 2 | 2 | 3 | 3 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 2 | 28 | ||||
Laboratory | 14 | 1 | 14 | ||||
Presentations / Seminar | 5 | 4 | 20 | ||||
Homework Assignments | 5 | 2 | 10 | ||||
Midterms | 1 | 2 | 2 | ||||
Final | 1 | 2 | 2 | ||||
Total Workload | 76 |