E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP108

Course Name:

Web Design

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. RAMAZAN ŞEN

Course Lecturer(s):

Inst. Ramazan ŞEN

Course Assistants:

Course Objective and Content

Course Objectives:

A Web Design course focusing on HTML, CSS, Bootstrap and WordPress provides a broad set of skills to create well-designed and functional websites. The program covers basic HTML structures and content creation, style and design principles for storing data with CSS, and extensions using Bootstrap. They also learn WordPress, a widely used content management system for creating dynamic websites and distributing content effectively. Eventually, they become successful in creating visually appealing, responsive websites and have the skills to manage web content effectively using WordPress.

Course Content:

Basic HTML and CSS: Start by learning the basic structure and styling of web pages.

Responsive Design with Bootstrap: Develop skills to create mobile-friendly and fast designs using Bootstrap.

JavaScript Basics: Learn to add dynamism to pages with basic JavaScript concepts.

CSS and Design Principles: Discover how to create aesthetic and user-friendly designs with in-depth CSS topics.

Introduction to WordPress: Step into dynamic content management by understanding the basics of WordPress.

WordPress Theme Editing: Put basic theme editing skills into practice to create customized WordPress sites.

Project-Based Learning: Put the topics learned into practice with small projects you will do each week.

Trends in Web Design: Learn about current trends in web design and understand modern design concepts.

Final Project and Advanced Topics: At the end of the course, be able to develop a web project on your own and take a look at advanced topics.

Learning Outcomes

The students who have succeeded in this course;
1) A Web Design course centered on HTML, CSS, Bootstrap, and WordPress equips participants with a versatile skill set for creating well-designed and functional websites. The curriculum covers fundamental HTML structure and content creation, in-depth styling and design principles with CSS, and the use of Bootstrap for enhanced responsiveness. Additionally, participants learn WordPress, a widely used content management system, enabling them to build dynamic websites and efficiently manage content. By the course's end, students emerge with proficiency in crafting visually appealing, responsive websites and leveraging WordPress for effective web content management.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.
1)	Introduction and Basic HTML: Overview of web design fundamentals and the basic structure of HTML.	HTML

Sources

Course Notes / Textbooks:	Ders öğretim elemanı verileri
References:	Ders öğretim elemanı verileri

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	3	% 0
Homework Assignments	14	% 0
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Laboratory	14	1			14
Application	14	0			0
Midterms	1	5			5
Final	1	10			10
Total Workload					71