E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI285 | ||||
Course Name: | Communication Skills | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. YASEMİN TORUN | ||||
Course Lecturer(s): | Dr. Öğr. Üy. Yasemin Torun | ||||
Course Assistants: |
Course Objectives: | The aim of this course is to enable the student to understand and effectively use the communication process, to have basic competencies in oral and written communication, to increase self-expression and communication skills, to learn to take an effective role in groups and teams and to develop the ability to communicate effectively. |
Course Content: | At the end of this course, the student; the concept of communication, the importance of communication in human relations and factors affecting communication, basic characteristics and needs of human beings, effective communication methods, group dynamics and communication in groups, therapeutic communication, basics of professional communication and professional communication skills, communication skills with individuals and groups in special situations. |
The students who have succeeded in this course;
1) Defines human, self-knowledge, communication, professional communication, conflict and anger concepts. 2) Explains how the communication process works. 3) Learn verbal and non-verbal communication methods. 4) Gains basic skills to communicate effectively in daily and professional life. 5) Apply assertive behavior, effective anger and conflict management strategies, helpful communication skills in social and professional life. 6) Develop workforce skills that will ensure their employability. |
Week | Subject | Related Preparation |
1) | Introduction & Syllabus Presentation INTRODUCTION (The importance of communication, course content and expectations) | |
2) | Communication process and its elements | |
3) | Communication process and its elements - continued | |
4) | Types and Models of Communication | |
5) | Types and Models of Communication - continued | |
6) | Perceptions and Errors in Communication | |
7) | Attitudes in Communication | |
8) | Emotions in Communication | |
9) | Personality in Communication | |
10) | Communication through Touch | |
11) | Basic Principles of Professional Communication | |
12) | Effective Communication Skills 1 (Issues of the Self and the Johari Window) | |
13) | Effective Communication Skills 2 (Humor, Gossip, Opposition, Political Skills) | |
14) | In-Group Communication | |
15) | Final Week |
Course Notes / Textbooks: | İnci Çınarlı, Sağlık İletişimi ve Medya, Ankara: Nobel Yay. Dağ., 2008. - Aysel Aziz, İletişime Giriş, Hiberlin, 2016. Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara Hasan Tutar, Kemal Yılmaz, Genel İletişim Kavram ve Modeller, Seçkin Yay. Ankara 2008 Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014 Michel Bourse ve Halime.Yücel, İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yay., 2012 Marziye İlhan, Sağlık Çalışanlarının İletişimi, İstanbul: Beta Bas. Yay. Dağ., 2018 Ders sunumları ve notları |
References: | İnci Çınarlı, Sağlık İletişimi ve Medya, Ankara: Nobel Yay. Dağ., 2008. - Aysel Aziz, İletişime Giriş, Hiberlin, 2016. Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara Hasan Tutar, Kemal Yılmaz, Genel İletişim Kavram ve Modeller, Seçkin Yay. Ankara 2008 Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014 Michel Bourse ve Halime.Yücel, İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yay., 2012 Marziye İlhan, Sağlık Çalışanlarının İletişimi, İstanbul: Beta Bas. Yay. Dağ., 2018 Ders sunumları ve notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 30 |
Homework Assignments | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Quizzes | 14 | 0 | 1 | 14 | |||
Midterms | 7 | 0 | 1 | 7 | |||
Final | 14 | 0 | 3 | 42 | |||
Total Workload | 105 |