E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI034 | ||||
Course Name: | Management Skills | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | |||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
Course Lecturer(s): | Dr. Öğr. Üy. Yasemin Torun | ||||
Course Assistants: |
Course Objectives: | s to introduce the participants to the basic concepts of business and the sub-systems of the business, such as marketing, production, accounting, finance, R&D, public relations functions, and to teach them about leadership management knowledge and skills within the framework of modern management approaches. The ”Management Skills“ course, in which students are taught the necessary skills and practices in order to take successful steps in the process of change and teach good results, focuses on the employee-manager relationship in the changing business world. |
Course Content: | This course is encompasses basic management/management skills, decision making and problem solving, groups & teams and management, motivation and motivation management, delegation, leadership approaches, leadership and managerial identity. |
The students who have succeeded in this course;
1) Explains the relationship between manager and related concepts. 2) Understand and link the evolutionary process of manager and leadership theories. 3) Interpret the effects of the manager inside and outside the business. 4) Understands the manager's decision-making process and employee relations. 5) Explains the changing roles of the manager. 6) Understands the causes of conflicts in the workplace and knows conflict management strategies. 7) Applies the principles of time management. 8) Knows the value of communication at workplace |
Week | Subject | Related Preparation |
1) | Basic Concepts, Factors of Production, Relationship of Business Science with Other Branches, Types of Business | |
2) | Objectives of the Business, Environment of the Business, Classification and Establishment of Businesses | |
3) | Economic Systems in which Businesses Operate, Competition, Metrics Showing the Performance of Businesses (capacity, break-even analysis, efficiency) | |
4) | Business Ethics and Social Responsibility | |
5) | Business Functions: Historical development of management (Classical, Neoclassical, Modern approaches) | |
6) | Business Functions: Functions of Management 1 (Planning, Decision Making) | |
7) | Business Functions: Functions of Management2 (Organizing, Coordinating, Controlling) | |
8) | Midterm Exam | |
9) | Business Functions: Marketing | |
10) | Business Functions: Production / Logistics | |
11) | Business Functions: Human Resources | |
12) | Business Functions: Accounting / Finance | |
13) | Business Functions: Public Relations / R&D | |
14) | New Trends in Business Life | |
15) | Final Sınavı |
Course Notes / Textbooks: | Koçel, Tamer. İşletme Yöneticiliği, (2018). 17.Baskı, İstanbul: Beta yayınları Ataman, Göksel. İşletme Yönetimi: Temel Kavramlar & Yeni Yaklaşımlar, (2009). 3. Baskı, İstanbul: Türkmen Kitabevi |
References: | Ders Notları Lecturer's handouts |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
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Program Outcomes | ||||||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Study Hours Out of Class | 5 | 5 |
Presentations / Seminar | 1 | 6 |
Project | 4 | 12 |
Midterms | 4 | 18 |
Final | 3 | 20 |
Total Workload | 117 |