E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP006 | ||||
Course Name: | Entrepreneurship and Business Start-up | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | |||||
Course Coordinator: | Öğr. Gör. ÖZLEM NUR BESLER | ||||
Course Lecturer(s): | ÖZLEM NUR BESLER | ||||
Course Assistants: |
Course Objectives: | It aims to ensure that students have the necessary qualifications and knowledge to start a business, and to equip students with the necessary equipment to reveal and develop their entrepreneurial characteristics. |
Course Content: | The focus of the course is the entrepreneur. In this context, the nature of the environment in which an entrepreneur works and the unique characteristics of an entrepreneurial manager are discussed. Issues related to the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship will be addressed. With this course, students are enabled to reveal their entrepreneurial characteristics and develop them. |
The students who have succeeded in this course;
1) Questions entrepreneurial characteristics based on entrepreneurial characteristics. It allows to compare the activities described regarding the types of entrepreneurship. 2) Develops his/her own entrepreneurial characteristics by evaluating the entrepreneurial characteristics in successful entrepreneurship stories. 3) Compares opportunities in the appropriate sector by learning the barriers and incentives in entrepreneurship |
Week | Subject | Related Preparation |
1) | Economics Basic Concepts, Entrepreneurship Concept and Development | NON |
2) | Entrepreneurship Culture | NON |
3) | Entrepreneurship and Ethics | NON |
4) | Priority Areas of Entrepreneurship | NON |
5) | Innovation Method | NON |
6) | Competition Analysis in Entrepreneurship | NON |
7) | Strategic Cooperation in Entrepreneurship | NON |
8) | MIDTERM | NON |
9) | Basic Function of Entrepreneurs | NON |
10) | Marketing Methods in Entrepreneurship | NON |
11) | Financing of Entrepreneurship | NON |
12) | Entrepreneurship and Innovation in Public Administration | NON |
13) | Social Entrepreneurship Versus Commercial Entrepreneurship in Solving Social Problems | NON |
14) | Entrepreneurship-Globalization Relationship | NON |
15) | Final Exam | non |
Course Notes / Textbooks: | yok |
References: | yok |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 26 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 28 |