E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP006

Course Name:

Entrepreneurship and Business Start-up

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

It aims to ensure that students have the necessary qualifications and knowledge to start a business, and to equip students with the necessary equipment to reveal and develop their entrepreneurial characteristics.

Course Content:

The focus of the course is the entrepreneur. In this context, the nature of the environment in which an entrepreneur works and the unique characteristics of an entrepreneurial manager are discussed. Issues related to the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship will be addressed. With this course, students are enabled to reveal their entrepreneurial characteristics and develop them.

Learning Outcomes

The students who have succeeded in this course;
1) Questions entrepreneurial characteristics based on entrepreneurial characteristics. It allows to compare the activities described regarding the types of entrepreneurship.
2) Develops his/her own entrepreneurial characteristics by evaluating the entrepreneurial characteristics in successful entrepreneurship stories.
3) Compares opportunities in the appropriate sector by learning the barriers and incentives in entrepreneurship

Course Flow Plan

Week	Subject	Related Preparation
1)	Economics Basic Concepts, Entrepreneurship Concept and Development	NON
2)	Entrepreneurship Culture	NON
3)	Entrepreneurship and Ethics	NON
4)	Priority Areas of Entrepreneurship	NON
5)	Innovation Method	NON
6)	Competition Analysis in Entrepreneurship	NON
7)	Strategic Cooperation in Entrepreneurship	NON
8)	MIDTERM	NON
9)	Basic Function of Entrepreneurs	NON
10)	Marketing Methods in Entrepreneurship	NON
11)	Financing of Entrepreneurship	NON
12)	Entrepreneurship and Innovation in Public Administration	NON
13)	Social Entrepreneurship Versus Commercial Entrepreneurship in Solving Social Problems	NON
14)	Entrepreneurship-Globalization Relationship	NON
15)	Final Exam	non

Sources

Course Notes / Textbooks:	yok
References:	yok

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	26
Midterms	1	1
Final	1	1
Total Workload		28