E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI079

Course Name:

Scientific Writing Skills

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. EZGİ ILDIRIM

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The course aims to provide students understanding basic principles of asking a research question, scientifically collected and analysed data and, to provide academic writing and reading skills. The primary aims of the course are presenting reading and writing deficiencies and solutions and providing the ability to acquire effective scientific communication.
Course Content:	The course includes the communicating in professional settings by effective language, asking a research question, reviewing the literature, seeking and using academic reference, ethical principles in science, the examination of a scientific paper, notification, and thesis.

Learning Outcomes

The students who have succeeded in this course;
1) Gains written-oral effective communication and language skills in professional settings.
2) Develops a basic research question based on the observations.
3) Provides correctly knowledge and the ability for using references and literature
4) Understands ethical issues in science, and to gain the ability to comply with academic ethical principles.
5) Understands the basic principles in reading and writing of a scientific paper, thesis proposal and reports; and conducts the examination of scientific writings.

Course Flow Plan

Week	Subject	Related Preparation
1)	An Introduction to Scientific Writing Skills I: Written-Oral Effective Communication in Professional Settings
2)	An Introduction to Scientific Writing Skills II: The Language of Scientific Communication
3)	Scientific Theory: Basic Concepts
4)	Determining of a Scientific Topic, Asking a Research Question, and Developing a Hypothesis- Theoretical Foundations
5)	Determining of a Scientific Topic, Asking a Research Question, and Developing a Hypothesis: Homework-Applications
6)	Academic Definitions, and Roles
7)	Aims and Types of Academic Writing
8)	Giving homeworks for mid-Term exam, Reviewing Literature, Seeking and Using Reference.
9)	Ethical Principles in Science
10)	Scientific Papers (Review and Research Papers) and Notifications: Basic Principles.
11)	The Examination of a Paper -I (Heading, Abstract, Introduction and Method)-Theoretical Foundations
12)	The Examination of a Paper-II (Results, Discussion and Conclusion)- Theoretical Foundations
13)	Presentation of A Scientific Research Paper
14)	Writing Thesis Proposal and Thesis Report: Basic Principles
15)	Final Exam

Sources

Course Notes / Textbooks:	Akademik Yazım ve Araştırmacılara Öneriler- (2018, 1. Basım) Serkan Dinçer, Pegem Akademi Yayıncılık.
References:	1. Akademik Yazım, İlkeler, Uygulamalar, Örnekler (2018, 2.Basım) -Metin Kozak, Detay Yayıncılık 2. Yanlış Yönde Kuantum Sıçramalar-Charles M. Wynn-Arthur W.Wiggins (Çev. Aykut Kence) (2001, 4. Basım). Tübitak Popüler Bilim Kitapları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Midterms	1	33
Final	1	50
Total Workload		125