E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI085

Course Name:

Historical Buildings of Istanbul

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. AYŞE NALAN YETİŞKİN KUBİLAY

Course Lecturer(s):

Dr. Ayşe Nalan Yetişkin Kubilay

Course Assistants:

Course Objective and Content

Course Objectives:	Three imperial the capital of Istanbul became the foundation of the city in terms of urban development in the period until the 20th century, themes and context in context, including the chronology of the main social structure and social life
Course Content:	Historical buildings built in different periods and areas to consolidate doing theoretical work, the environment we live in / create awareness to recognize the history of the city and works with culture, history provides us historically and culturally to exit with

Learning Outcomes

The students who have succeeded in this course;
1) Becoming aware of the spatial and historical multi-layered structure of Istanbul

Course Flow Plan

Week	Subject	Related Preparation
1)	Byzantion period of Istanbul: Establishment and mythological period
2)	Byzantion period of Istanbul: Establishment and mythological period
3)	Istanbul during Roman Empire, establishment of Constantinople
4)	Constantinople during the Byzantine Empire
5)	Sightseeing: Constantinople during the Byzantine Empire
6)	Conquest of Istanbul and Fatih Sultan Mehmed
7)	After Conquest of Istanbul and Reconstruction by Turks
8)	Istanbul in the 16.th century and Mimar Sinan
9)	Sightseeing: Istanbul in the 16.th century and Mimar Sinan
10)	Istanbul in the Westernization Period
11)	Sightseeing: Istanbul in the Westernization Period
12)	Sightseeing: Istanbul: Exhibited in Museums
13)	Sightseeing: Ottoman Palaces
14)	Sightseeing: History of Bosphorus: Bosphorus Strait

Sources

Course Notes / Textbooks:	ZEYNEP ÇELİK, 19. Yüzyılda Osmanlı Başkenti Değişen İstanbul, İstanbul 2015 DOĞAN KUBAN., İstanbul- Bir Kent Tarihi, İstanbul 2011 Wiener, Wolfgang; İstanbul’un Tarihsel Topoğrafyası, Yapı Kredi Yayıncılık, İstanbul, 2001.
References:	METİN AND., 16. Yüzyılda İstanbul- Kent-Saray-Günlük Yaşam. İstanbul 2011 SEDAT BORNOVALI, Boğaziçi'nin Tarih Atlası. İstanbul 2018 SEMAVİ EYİCE, Tarih Boyunca İstanbul, İstanbul 2006.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	60
Study Hours Out of Class	14	56
Midterms	1	4
Final	1	5
Total Workload		125