E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | DIL514 | ||||
Course Name: | English for Specific Purposes 4 | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Eğitim Danışmanı GÜLŞAH ERDAŞ | ||||
Course Lecturer(s): |
Öğr. Gör. CEM ŞENCAN |
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Course Assistants: |
Course Objectives: | It is aimed to develop professional language skills at the upper level by using original professional materials prepared by our lecturers for the academic programs that the students continue. In this course, the concept of ethics, the ethical debates in the future fields of study, the latest technological developments in the field and the effects of these developments are emphasized. |
Course Content: | Advanced knowledge and terminology related to the department, activities for the four basic skills of students, reading, writing, listening and speaking. |
The students who have succeeded in this course;
1) Students can easily understand everything they hear or read. 2) Students can summarize and synthesize the knowledge they have acquired from different written or oral sources and present a discussion on these sources with a fluent and natural expression. 3) Students can express themselves fully by using a fluent, natural and understandable language. 4) Students can benefit from subtle differences while expressing themselves in complex situations. 5) Students can write fluent and complex reports, articles or compositions that describe a problem or event, or include a critical assessment of literary works. |
Week | Subject | Related Preparation |
1) | Recognition of the profession. | Authentic and original materials prepared by our lecturers. |
2) | Recognition of the profession. | Authentic and original materials prepared by our lecturers. |
3) | Basic terms in the profession. | Authentic and original materials prepared by our lecturers. |
4) | Basic terms in the profession. | Authentic and original materials prepared by our lecturers. |
5) | Occupational areas and working conditions. | Authentic and original materials prepared by our lecturers. |
6) | Occupational areas and working conditions. | Authentic and original materials prepared by our lecturers. |
7) | Tools and equipment used in the profession. | Authentic and original materials prepared by our lecturers. |
8) | Midterm Week | |
9) | Theories and methods prevailing in the field and profession. | Authentic and original materials prepared by our lecturers. |
10) | The theories and methods that prevail in the field and profession. | Authentic and original materials prepared by our lecturers. |
11) | Scientific ethics. | Authentic and original materials prepared by our lecturers. |
12) | Scientific ethics. | Authentic and original materials prepared by our lecturers. |
13) | Current developments in the field and studies. | Authentic and original materials prepared by our lecturers. |
14) | Current developments in the field and studies. | Authentic and original materials prepared by our lecturers. |
15) | Final Week | |
16) | Final Week |
Course Notes / Textbooks: | Her bölüm için bir öğretim görevlimiz tarafından hazırlanan orijinal ve otantik materyaller. |
References: | Original and authentic materials prepared by a faculty member for each department. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 4 | 56 | |||
Homework Assignments | 10 | 0 | 7 | 70 | |||
Midterms | 1 | 0 | 1 | 1 | |||
Final | 1 | 0 | 1 | 1 | |||
Total Workload | 128 |