E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI285

Course Name:

Communication Skills

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

Dr. Öğr. Üy. Yasemin Torun

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to enable the student to understand and effectively use the communication process, to have basic competencies in oral and written communication, to increase self-expression and communication skills, to learn to take an effective role in groups and teams and to develop the ability to communicate effectively.

Course Content:

At the end of this course, the student; the concept of communication, the importance of communication in human relations and factors affecting communication, basic characteristics and needs of human beings, effective communication methods, group dynamics and communication in groups, therapeutic communication, basics of professional communication and professional communication skills, communication skills with individuals and groups in special situations.

Learning Outcomes

The students who have succeeded in this course;
1) Defines human, self-knowledge, communication, professional communication, conflict and anger concepts.
2) Explains how the communication process works.
3) Learn verbal and non-verbal communication methods.
4) Gains basic skills to communicate effectively in daily and professional life.
5) Apply assertive behavior, effective anger and conflict management strategies, helpful communication skills in social and professional life.
6) Develop workforce skills that will ensure their employability.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction & Syllabus Presentation INTRODUCTION (The importance of communication, course content and expectations)
2)	Communication process and its elements
3)	Communication process and its elements - continued
4)	Types and Models of Communication
5)	Types and Models of Communication - continued
6)	Perceptions and Errors in Communication
7)	Attitudes in Communication
8)	Emotions in Communication
9)	Personality in Communication
10)	Communication through Touch
11)	Basic Principles of Professional Communication
12)	Effective Communication Skills 1 (Issues of the Self and the Johari Window)
13)	Effective Communication Skills 2 (Humor, Gossip, Opposition, Political Skills)
14)	In-Group Communication
15)	Final Week

Sources

Course Notes / Textbooks:

İnci Çınarlı, Sağlık İletişimi ve Medya, Ankara: Nobel Yay.
Dağ., 2008. - Aysel Aziz, İletişime Giriş, Hiberlin, 2016.
Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara
Hasan Tutar, Kemal Yılmaz, Genel İletişim Kavram ve Modeller, Seçkin Yay. Ankara 2008
Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014
Michel Bourse ve Halime.Yücel, İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yay., 2012
Marziye İlhan, Sağlık Çalışanlarının İletişimi, İstanbul: Beta Bas. Yay. Dağ., 2018
Ders sunumları ve notları

References:

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
2) Having the ability to catch up with the speed of the digital age and keep their information up to date
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing	2
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date	1
3)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 30
Homework Assignments	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Quizzes	14	0	1		14
Midterms	7	0	1		7
Final	14	0	3		42
Total Workload					105