E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI148 | ||||
Course Name: | Uncertainty and Change Management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
Course Lecturer(s): | Prof. Dr. Canan Çetin | ||||
Course Assistants: |
Course Objectives: | A change can be a project, initiative or solution being introduced in the organization to improve the way work gets done, solve a problem, or take advantage of an opportunity. At the same time, risk can include an unexperienced, unexplained and complex situation. The aim of the course is to build knowledge and skills for change management, the application of a structured set of processes and tools to guide people through change to achieve a desired outcome. |
Course Content: | The core of organizational change management is a thorough knowledge of how to successfully introduce change to people. In this course, students will learn how to clearly define roles and responsibilities and handle resistance to change, to explore the impact of organizational change management. They will gain the knowledge to help people transition through change and the key activities for effective organizational change management. |
The students who have succeeded in this course;
1) • Appreciates the impact of organisational change on people 2) • Identifies ways they can positively lead and motivate people through cultural or organisational change 3) • Develops skills for effectively communicating change 4) • Identifies ways they can help team members cope with change |
Week | Subject | Related Preparation |
1) | VUCA and New World | |
2) | Change Management | |
3) | Kinds of Organizational Change | |
4) | Awareness and Learning | |
5) | Anxiety and Fear | |
6) | Crisis Management-1 | |
7) | Crisis Management-1 | |
8) | Midterm Exam | |
9) | The Seven Habits of Highly Effective People | |
10) | The Seven Habits of Highly Effective People | |
11) | Cultural Aspect of Change in Businesses and Resistance to Change | |
12) | Management of change stakeholders | |
13) | Change Agent and Roles | |
14) | Planning in the Process of Change | |
15) | Measuring Change in Business | |
16) | Finals Week |
Course Notes / Textbooks: | Öğretim üyesi notları Lecturer's notes |
References: | Nermin Uyguç, Etkili Değişim Yönetimi, İstanbul: Nobel Akademik Yayıncılık, 2019 |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Quizzes | 4 | 20 |
Midterms | 4 | 16 |
Final | 5 | 26 |
Total Workload | 118 |