E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI316

Course Name:

Molecular Visualisation and Therapy

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. SÜREYYA BOZKURT

Course Lecturer(s):

Dr.Öğr.Üyesi Orçun Can, Burçak Yılmaz,Dr.Öğr.Üyesi Süreyya Bozkurt

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course for each student; especially learning the molecular imaging methods and basic molecular techniques used in the diagnosis and treatment of various cancers.
Course Content:	At the end of the Molecular Imaging and Treatment course, students will have information about basic molecular techniques such as molecular imaging methods, targeted therapies and spectral methods, protein analysis methods, which are frequently used in cancer diagnosis and treatment.

Learning Outcomes

The students who have succeeded in this course;
1) Learns DNA cloning technique and usage areas.
2) Learns the necessary methods for obtaining cell components.
3) Learns the Polymerase Chain Reaction (PCR) method and its usage areas.
4) Learns the types of PCR and its uses in both research and genetic diagnosis.
5) Learns blotting techniques and usage areas and microarray technique.
6) Learns sequencing method and usage areas.
7) Learns Fluorescent in situ Hybridization (FISH) techniques, which is a cytogenetic and molecular cytogenetic method, and its use in the clinic.

Course Flow Plan

Week	Subject	Related Preparation
1)	Course Introduction
2)	Advanced MR Examination Methods and Clinical Approach I
3)	Advanced MR Examination Methods and Clinical Approach II
4)	Mechanism of action, clinical use and side effects of anti VEGF targeting therapies
5)	DNA Repair Mechanisms and Clinical Implications
6)	Molecular targets in non-small cell lung cancer
7)	Molecular Imaging and Nuclear Medicine
8)	Radionuclide Therapies
9)	Radiobiology
10)	Cytogenetics
11)	Gene Editing Technologies
12)	RFLP-PCR
13)	Transgenic Mouse Models
14)	Spectral Techniques

Sources

Course Notes / Textbooks:	1-Watson JD, Baker TA,Bell SB, Gann A,Lavine M, Losick R. Molecular Biology of the Gene. 2-Alberts B, Johnson A, Lewis J, Morgan D, Raf M, Roberts K, Walter P. Molecular Biology of the Cell.
References:	Ders Slide ları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 40
Presentation	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	2	2	10		24
Study Hours Out of Class	5	10			50
Homework Assignments	2	10	10		40
Total Workload					114