E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI361 | ||||
Course Name: | Fashion Style Consultanc | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. FERHAT DUMANLI | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | With the globalizing world, the constant and rapid change in all areas is also felt in the field of fashion. For this reason, there has been a need for support in order to keep up with the rapid change and development of the fast and changing fashion concept from past to present and, most importantly, to respond quickly and effectively to the needs of today's fashion consumers and to gain an identity for themselves in social and business environments. With the studies carried out, it is aimed to be effective in the field of fashion and retail and to ensure long-term continuity with the fashion consumer. |
Course Content: | To create infrastructure on subjects such as the historical development of fashion, key players of fashion, trend analysis, fashion calendar, customer analysis, clothing analysis, hair and make-up principles. |
The students who have succeeded in this course;
1) Knows the basic concepts that make up fashion and style. 2) Understands issues related to fashion styles. 3) Determines the clothes, colors and forms suitable for the person and makes styling applications with accessories, hair and make-up elements. |
Week | Subject | Related Preparation |
1) | Fashion history and development | |
2) | The ones who influence the fashion industry. | |
3) | Trend tracking | |
4) | Fashion terminology and concepts | |
5) | Fashion weeks and Fashion capitals | |
6) | Fashion calendar and events | |
7) | Analyzing the customer | |
8) | Mid-term | |
9) | Style analysis and application | |
10) | Clothing, shoes, bags and accessory models | |
11) | Preparing a lookbook for the customer | |
12) | Hair and make-up principles | |
13) | Practice | |
14) | Practice |
Course Notes / Textbooks: | Ders notları |
References: | Somer, F. (2012). The Book of Styling : An Insider’s Guide to Creating Your Own Look. CA: Zest Books. Güler, Ş. (2013). İmaj ve Stil Koçluğu. İstanbul: Alfa Yayıncılık. Okan, M., R. (2015). Kendi Stilini Yaratmak. İstanbul: Alfa Yayıncılık. |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 2 | 1 | 84 | ||
Study Hours Out of Class | 1 | 10 | 10 | ||||
Midterms | 1 | 10 | 2 | 12 | |||
Final | 1 | 10 | 2 | 12 | |||
Total Workload | 118 |