ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | ETP202 | ||||
| Course Name: | Marketing Communication Techniques | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN | ||||
| Course Lecturer(s): | HİLAL ÇAKAR ÖZCAN | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | Knows the place and importance of communication in marketing. Knows the importance of marketing communication planning processes. It aims to develop and implement effective communication strategies with marketing communication mix elements. |
| Course Content: | Communication includes communication processes, the concept of communication in marketing, integrated marketing, marketing communication mix elements, other marketing communication tools and marketing communication planning processes. |
Learning Outcomes
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The students who have succeeded in this course;
1) 1. Knows the basic rules of marketing communication 2) 2. Knows the elements of the marketing communication mix well. 3) 3. Advertising, personal selling, public relations, knows the importance of sales promotion. 4) 4. Knows marketing communication processes and strategies. 5) 5. Knows other marketing communication tools (direct marketing, brand placement, social media applications). |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Communication concept, definition, communication process | - |
| 2) | Communication in marketing, elements of communication mix | - |
| 3) | Integrated marketing communications | - |
Sources
| Course Notes / Textbooks: | - |
| References: | - |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes | |||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | |||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |