E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI218 | ||||
Course Name: | Sociology of New Media | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. ALEV TAŞ | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | In this course, the reflections of media and communication environments on society, individual and culture will be discussed in the axis of basic theories and concepts. In the context of new media and sociology studies, current readings and theoretical discussions will be discussed. |
Course Content: | This course primarily reveals the relationship between communication and sociology, and then examines the effect of the new media phenomenon, which is a current field of communication, on social life. |
The students who have succeeded in this course;
1) Students taking this course will develop their skills of looking at social events and developments from an observant and interpretive perspective. |
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Course Notes / Textbooks: | Medya ve İletişim Sosyolojisi Eric Maigret İLETİŞİM YAYINLARI |
References: | Medya ve İletişim Sosyolojisi Eric Maigret İLETİŞİM YAYINLARI |
Course Learning Outcomes | 1 |
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Program Outcomes | |||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Midterms | 1 | 0 | 0 | ||||
Final | 1 | 0 | 0 | ||||
Total Workload | 0 |