ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | UNI201 | ||||
| Course Name: | Management in a Crisis Period | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. LEVENT SÜMER | ||||
| Course Lecturer(s): | |||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course focuses on crisis management of organizations, investigates in details an important management area where many organizations lack of and gives an important insight and perspective to students including case studies. |
| Course Content: | Definition of crisis, preparation for crisis, methods to get protected from crisis, management at crisis, planning and organization after crisis. |
Learning Outcomes
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The students who have succeeded in this course;
1) Students will learn • how to define crisis • how to get prepared for the crisis • things to do before, at and after crisis • decision processes at crisis and organizational processes • the effects of global crisis on the organizations |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | The Aim of the Course and the Content | |
| 2) | Global Economic Outlook | |
| 3) | Past Financial Crisis | |
| 4) | Definition of Crisis and Preparation for Crisis | |
| 5) | Methods to get Protected from Crisis | |
| 6) | Case Studies | |
| 7) | Project Presentations | |
| 8) | Project Presentations | |
| 9) | Project Presentations | |
| 10) | Marketing Strategies and Organizational Re-Structuring | |
| 11) | Planning after Crisis | |
| 12) | Paper Presentations | |
| 13) | Paper Presentations | |
| 14) | Summary of the Course |
Sources
| Course Notes / Textbooks: | Ders notları |
| References: | • Drucker Peter F. Fırtınalı Dönemlerde Yönetim, İnkılap Kitapevi |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
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|---|---|---|---|
| Program Outcomes | |||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | |||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 20 |
| Project | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 14 |
| Presentations / Seminar | 3 | 18 |
| Project | 4 | 25 |
| Homework Assignments | 4 | 24 |
| Final | 1 | 36 |
| Total Workload | 117 | |