Degree Programs

E-Commerce and Marketing

General Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

DIL636

Course Name:

Chinese 4

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

DIL635 - Chinese 5

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. MERVE KESKİN

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	Mandarin Chinese is associated with Chinese people. This course is the first step through HSK (Hanyu Shuiping Kaoshi) 4st level. The goals are to provide the college students with communication skills in daily life (written/ spoken) and comprehension skills (written/spoken).
Course Content:	Practical knowledge of communication skills will be provided such as change money, describe a place one has visited, borrow or return books, make a new friend, comparing things, buying clothes, going to the post office, describing things, talking about hobbies, present perfect, asking for reasons and welcoming the New Year .

Learning Outcomes

The students who have succeeded in this course;
1) The student can understand a text including abstract terms and figure out indirect expressions.
2) The student can express his/her ideas fluently.
3) The student can use the target language for academic purpose beside daily conversation.
4) The student can write an article or text in a well-organized and structured way.

Course Flow Plan

Week	Subject	Related Preparation
1)	15.UNIT She went to Shanghai.  New words  The complement of state-1  Particle ‘了’ confirming the compketion or realization of smonething  Reduplication of the verb  Numeration for numvers from 100-10,000	New Practical Chinese Reader Textbook-2
2)	15.UNIT She went to Shanghai.  Saying hello  Confirming that something has happened  Commenting on one’s actions  Changing money at the bank  Describing a place one has visited  Methods of constructing Chinese characters-1	New Practical Chinese Reader Textbook-2
3)	16.UNIT I forgot it.  New words  The pronoun “自己”  The simple directional comolement  The “把” sentence-1  The time-measure complement-1	New Practical Chinese Reader Textbook-2
4)	16.UNIT I forgot it.  Filling out forms  Borrowing books  Returning books  Making new friends  Leaving and coming back in a moment  Methods of constructing Chinese characters-2	New Practical Chinese Reader Textbook-2
5)	17.UNIT This dress is prettier than that one.  New words  The combined usage of particle “了” with particle “了”  Particle “了” to express an extent or degree  Verbs “来、去、到，etc.” With time-measure complement	New Practical Chinese Reader Textbook-2
6)	17.UNIT This dress is prettier than that one.  The “的” phrase-1  Comparison using the preposition “比” -1  The complement of quantity  Describing things	New Practical Chinese Reader Textbook-2
7)	17.UNIT This dress is prettier than that one.  Comparing things  Buying clothes  Methods of constructing Chinese characters-3	New Practical Chinese Reader Textbook-2
8)	MIDTERM	Başarının Yolu 1-2 Road to Success 1-2
9)	18.UNIT I understood it, but I forgot.  New words  The measure word Ā些āand preposition “往”  The pronoun “咱们” and ”大家”  The resultative complement  The “把” and “是” sentences	New Practical Chinese Reader Textbook-2
10)	18.UNIT I understood it, but I forgot.  At the post office  Discribing things  Uncertainty  Reminding  Taking the bus  Methods of constructing Chinese characters-4	New Practical Chinese Reader Textbook-2
11)	19.UNIT Chinese painting is not like oil paiting  New words  The structure “还没˄有˅+ V+ 呢”  Ā好ā as a resultative complement  Question with “是不是” -2  The structdure Ā来+ V/VPā  The time-measure complement-2	New Practical Chinese Reader Textbook-2
12)	19.UNIT Chinese painting is not like oil paiting  Using “跟……˄不˅一样” to make a comparison  Sentences with serial verb phrases -2: means or manner  Saying goodbye  Comparing things  Talking about hobbies  Expressing a duration of time  Methods of constructing Chinese characters-5	New Practical Chinese Reader Textbook-2
13)	20.UNIT New year  New words  The construction “因为……所以……,或者,……的时候”  Elliptical questions with “呢”-2  Adverbs “又” and “再” -1	New Practical Chinese Reader Textbook-2
14)	20.UNIT New year  The six basic functional components of a Chinese sentence  Sentences with a verbal predicate -1  Asking for reasons  Hurrying somebody up  New Year’s greetings  Methods of constructing Chinese characters-6	New Practical Chinese Reader Textbook-2
15)	FINAL	New Practical Chinese Reader Textbook-2
16)	FINAL	New Practical Chinese Reader Textbook-2

Sources

Course Notes / Textbooks:	New Practical Chinese Reader Textbook-2
References:

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	10	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	0		4	52
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					124