E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI366

Course Name:

Fundamentals of Project Planning

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYSELİN GÖZDE YILDIZ OĞUZALP

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students with the knowledge about national and international grant programs in the field of education and research and to enable students to prepare projects for these grant programs.
Course Content:	This course covers the basic principles, processes and methods of project design and planning, as well as the basics of project budgeting. The entire content of the course was prepared within the scope of the project "EU Grants and Project Management", which was coordinated by the lecturer and awarded as the EU Jean Monnet Module (2014-2017).

Learning Outcomes

The students who have succeeded in this course;
1) Identify grant opportunities in the field of education and research.
2) Follow calls for grant proposals from the accurate sources.
3) Identify and design the basic stages of project planning processes.
4) Use the guidelines and annexes of the call for grants correctly when preparing a project.
5) Analyze problems, objectives, stakeholders and strategies.
6) Prepare the project activity planning.
7) Prepare a project budget in accordance with the project idea.

Course Flow Plan

Week	Subject	Related Preparation
1)	Overview: The logic of grant programmes
2)	Grant opportunities, programmes for youth
3)	Practice: Examining application forms, annexes and call for proposals
4)	Key principles of project planning stages
5)	Problem analysis and writing SMART project aim
6)	Objective, strategy and stakeholder analysis
7)	Midterm Exam
8)	Determining the project teams and project topics
9)	Teamwork: Preparing Problem Analysis Tree
10)	Teamwork: Determing the project aim, strategy analysis and stakeholder analysis
11)	Teamwork: Activity planning, preparing work packages
12)	Teamwork: Work packages of preparation, implementation, dissemination
13)	Activity planning: Work packages of monitoring and evaluation, sustainability
14)	Preparing project budget
15)	Submission of the final project as project teams

Sources

Course Notes / Textbooks:

Öğretim üyesinin hazırladığı ders notları
Ayselin Yıldız. (2016). “Activity Planning, Resource Planning and Budget” in Toker,H., İnceoğlu, Ç.,Yıldız, A.,Ozerim, G. Koçtaş, Ö., Project Culture, E-Book Yasar University https://www.researchgate.net/publication/295549279_Activity_Planning_Resource_Planning_and_Budget
Erasmus+Programı Rehberi (2021-2027)

Lecture notes, presentations
Ayselin Yıldız. (2016). “Activity Planning, Resource Planning and Budget” in Toker,H., İnceoğlu, Ç.,Yıldız, A.,Ozerim, G. Koçtaş, Ö., Project Culture, E-Book Yasar University https://www.researchgate.net/publication/295549279_Activity_Planning_Resource_Planning_and_Budget
Guide of Erasmus+ Program (2021-2027)

References:

European Commission, (2004), Project Cycle Management Guidelines, Vol. 1, EuropeAid Cooperation Office, Brussels
T.C. Dış İşleri Bakanlığı AB Başkanlığı Çevrimiçi Eğitim Modülleri http://www.ab.gov.tr/online_egitim/

• European Commission, (2004), Project Cycle Management Guidelines, Vol. 1, EuropeAid Cooperation Office, Brussels
• T.C. Dış İşleri Bakanlığı AB Başkanlığı Çevrimiçi Eğitim Modülleri (Turkish) http://www.ab.gov.tr/online_egitim/

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	28
Application	11	18
Study Hours Out of Class	14	28
Midterms	6	24
Final	14	64
Total Workload		162