E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP201 | ||||
Course Name: | Consumer Behavior | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN | ||||
Course Lecturer(s): | HİLAL ÇAKAR ÖZCAN | ||||
Course Assistants: |
Course Objectives: | While defining the consumer, it also explains consumer behavior and all the factors affecting this behavior. Explain the basic marketing strategies and models for consumer behavior. It also explains consumer purchasing processes. |
Course Content: | This course includes the definition of consumer behavior, concepts affecting consumer behavior, behavioral models, psychological and socio-cultural effects affecting consumer behavior, consumer purchasing processes. |
The students who have succeeded in this course;
1) 1. Knows the factors affecting consumer behavior. 2) 2. The consumer knows the purchasing processes well. 3) 3. Knows the basic strategies for consumer behavior well. 4) 4. Knows perception, learning, attitudes and values well. 5) 5. Knows the concepts of personality, self, lifestyles, family, social class well. |
Week | Subject | Related Preparation |
1) | Consumer behavior, definition, features | - |
2) | Factors affecting consumer behavior | - |
3) | Importance of consumer behavior in marketing | - |
4) | Consumer behavior models | - |
5) | Learning - Motivation | - |
6) | Perception-My Interest | - |
7) | Attitudes and Values | - |
8) | MIDTERM EXAM | - |
9) | Personality, self-lifestyles | - |
10) | Advisory groups, Family | - |
11) | Social class, Culture | - |
12) | Consumer purchasing processes | - |
13) | Student presentations | - |
14) | Student presentations | - |
15) | FINAL EXAM PERIOD | - |
Course Notes / Textbooks: | Yavuz Odabaşı, Tüketici Davranışları, Mediacat Yayıncılık , Yayınevi Genel Dizisi, 2004. Remzi Altunışık, A.Hamdi İslamoğlu, Beta Yayınları, 2013. Yakup Durmaz, Tüketici Davranışları, Detay Yayıncılık, Ankara, 2008. |
References: | Bulunmamaktadır. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 1 | 42 | 42 | ||||
Homework Assignments | 1 | 18 | 18 | ||||
Midterms | 1 | 25 | 25 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 125 |