E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI291

Course Name:

Holistic Approach in Science

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Yes

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. EBRU NUR AY

Course Lecturer(s):

Asst. Prof. Ebru Nur AY

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to teach a holistic approach model in science and to raise awareness about the subject, especially among researchers. In addition, it also aims to ensure that our students can approach holistic perspective and methodology for his/her future scientific studies in their research field.
Course Content:	An elective course that provides a holistic perspective in science, research approaches, and methodologies skills. It is a weekly 2-hour course.

Learning Outcomes

The students who have succeeded in this course;
1) What is science? defines the answer to the question.
2) Understands the Importance of Scientific Knowledge and the Role of Scientist.
3) Knows what Research Methods and Techniques are and tries to apply them.
5) Defines and tries to apply the Qualitative Research Approach.
6) Gains knowledge about Multiple Holistic Information Models.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course, Objective of the Course and Learning Objectives	Lecturer notes
2)	What is Science?	Lecturer notes
3)	The Importance of Scientific Knowledge and the Role of Scientists	Lecturer notes
4)	Research Methods and Techniques	Lecturer notes
5)	Qualitative Research Approach I	Lecturer notes
6)	Qualitative Research Approach II	Lecturer notes
7)	Multiple Holistic Information Models	Lecturer notes
8)	Midterm exam
9)	Student presentation
10)	Student presentation
11)	Student presentation
12)	Student presentation
13)	Student presentation
14)	Student presentation

Sources

Course Notes / Textbooks:	Öğretim üyesi notları/ Instructor notes
References:	Öğretim üyesi notları/ Instructor notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	5	6
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 60
Midterms	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	7	14
Study Hours Out of Class	13	52
Presentations / Seminar	6	12
Homework Assignments	13	39
Midterms	1	1
Total Workload		118