E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI0101

Course Name:

Global World Economic Look

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. GÜLSÜM SAVCI

Course Lecturer(s):

Ahmet Tevfik Süha Tarman

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to teach how to be successful in different regions by giving examples from real stories. The benefits, cost risks and attractiveness of doing international business are conveyed by giving life examples of the lecturer.

Course Content:

Every region and country in the world has different cultures. In this course, general definition of Globalization, Global institutions, Privatization, how different political, economic and legal systems affect countries, country examples: Trade policies of USA, China, India, Russia, Venezuela, Malaysia, African countries, international organizations, property rights, innovation and entrepreneurship concepts, economic concepts, organizations in our country, for an entrepreneur, are explained with current examples.

Learning Outcomes

The students who have succeeded in this course;
1) Understands different economic and political systems and the relationship between them
2) Knows the challenges faced by an entrepreneur who wants to trade
3) Knows the place of international trade in the country and world economy
4) Understands important country actors and their activities in global trade

Course Flow Plan

Week	Subject	Related Preparation
1)	General concepts: International organizations, Globalization, Trade
2)	Foreign trade organizations
3)	Introduction to globalization: Global markets, globalization of manufacturing, United Nations, International Chamber of Commerce, GATT, World Bank, IMF, G20, G7, Bretton Woods agreement.
4)	National differences in political, economic and legal systems. Older Russia.
5)	Property rights and corruption. Examples of Venezuela and China.
6)	National differences in economic development. India Case
7)	Legal systems, similarities and differences. UK, applications in other countries.
8)	Midterm Exam
9)	Economic growth rates, development concepts
10)	Political economy and economic progress, innovation and entrepreneurship.
11)	Privatization, legal systems, economic systems. Vietnam example.
12)	Global trade and investment climate. Malaysia Case
13)	State policies and international trade. Organizations, tariffs, subsidies, management policies.
14)	Political systems, individualism, collectivism, its effects.
15)	Finals Week
16)	Finals Week

Sources

Course Notes / Textbooks:	Lecturer's notes Öğretim üyesi notları
References:	IMF Dünya Ekonomik Görünüm Raporları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 40
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	56
Project	5	21
Midterms	3	16
Final	3	21
Total Workload		114