E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI0101 | ||||
Course Name: | Global World Economic Look | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
Course Lecturer(s): | Ahmet Tevfik Süha Tarman | ||||
Course Assistants: |
Course Objectives: | The aim of this course is to teach how to be successful in different regions by giving examples from real stories. The benefits, cost risks and attractiveness of doing international business are conveyed by giving life examples of the lecturer. |
Course Content: | Every region and country in the world has different cultures. In this course, general definition of Globalization, Global institutions, Privatization, how different political, economic and legal systems affect countries, country examples: Trade policies of USA, China, India, Russia, Venezuela, Malaysia, African countries, international organizations, property rights, innovation and entrepreneurship concepts, economic concepts, organizations in our country, for an entrepreneur, are explained with current examples. |
The students who have succeeded in this course;
1) Understands different economic and political systems and the relationship between them 2) Knows the challenges faced by an entrepreneur who wants to trade 3) Knows the place of international trade in the country and world economy 4) Understands important country actors and their activities in global trade |
Week | Subject | Related Preparation |
1) | General concepts: International organizations, Globalization, Trade | |
2) | Foreign trade organizations | |
3) | Introduction to globalization: Global markets, globalization of manufacturing, United Nations, International Chamber of Commerce, GATT, World Bank, IMF, G20, G7, Bretton Woods agreement. | |
4) | National differences in political, economic and legal systems. Older Russia. | |
5) | Property rights and corruption. Examples of Venezuela and China. | |
6) | National differences in economic development. India Case | |
7) | Legal systems, similarities and differences. UK, applications in other countries. | |
8) | Midterm Exam | |
9) | Economic growth rates, development concepts | |
10) | Political economy and economic progress, innovation and entrepreneurship. | |
11) | Privatization, legal systems, economic systems. Vietnam example. | |
12) | Global trade and investment climate. Malaysia Case | |
13) | State policies and international trade. Organizations, tariffs, subsidies, management policies. | |
14) | Political systems, individualism, collectivism, its effects. | |
15) | Finals Week | |
16) | Finals Week |
Course Notes / Textbooks: | Lecturer's notes Öğretim üyesi notları |
References: | IMF Dünya Ekonomik Görünüm Raporları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Project | 5 | 21 |
Midterms | 3 | 16 |
Final | 3 | 21 |
Total Workload | 114 |