E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI212 | ||||
Course Name: | Communication Skills for Healthcare Professionals | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. YASEMİN TORUN | ||||
Course Lecturer(s): | Yasemin TORUN, PHD | ||||
Course Assistants: |
Course Objectives: | In this course students will able to understand the process of communication and use it effectively, have the basic skills in oral and written communication, self-expression, communication skills, to increase the group and learn to take an active role in the health care team aims to develop effective communication and the ability to provide |
Course Content: | The concept of communication to the students who take this course the importance of communication in human relationships and the factors that affect communication, the main characteristics and requirements of daily human life, effective communication methods, the importance of Health Communication, group dynamics and communication in groups, therapeutic communication, the fundamentals of professional communication and professional communication skills, in special cases, to have information about how to communicate with individuals and groups. |
The students who have succeeded in this course;
1) It describes the communication process, its elements and how it works. 2) Learns verbal and non-verbal communication methods. 3) Defines the concepts of human, self-knowledge, communication, professional communication, conflict and anger. 4) Have basic skills to communicate effectively in daily and professional life 5) Applies assertive behavior, effective anger and conflict management strategies, and helpful communication skills in his/her social and professional life. 6) Develops labor skills that will ensure their employability 7) Learns to communicate for the benefit of the patient and applies relevant telepathic communication strategies |
Week | Subject | Related Preparation |
1) | Introduction & Lecture Presentation (Importance of communication, course content and expectations) | |
2) | Communication Concept and Process | |
3) | Communication components | |
4) | Types of Health communication | |
5) | Communication Models in Health Communication | |
6) | The Role of Perceptions in Communication | |
7) | Errors of Perception Made in Communication | |
8) | Fundamentals of Professional Communication | |
9) | Therapeutic Communication | |
10) | Therapeutic Communication Strategies | |
11) | Professional Communication Skills 1 | |
12) | Professional Communication Skills 2 | |
13) | In-Group Communication Skills | |
14) | Communication in Special Cases | |
15) | Finals Week | |
16) | Finals Week | |
16) | Finals Week |
Course Notes / Textbooks: | • İnci Çınarlı, Sağlık İletişimi ve Medya, Ankara: Nobel Yay. Dağ., 2008. - Aysel Aziz, İletişime Giriş, Hiberlin, 2016. • Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara • Hasan Tutar, Kemal Yılmaz,Genel İletişim Kavram ve Modeller, Seçkin Yay. Ankara 2008 • Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014 • |
References: | Michel Bourse ve Halime.Yücel, İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yay., 2012 • Marziye İlhan, Sağlık Çalışanlarının İletişimi, İstanbul: Beta Bas. Yay. Dağ., 2018Ders sunumları ve notları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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Program Outcomes | |||||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 60 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Study Hours Out of Class | 2 | 2 |
Quizzes | 9 | 33 |
Final | 4 | 26 |
Total Workload | 117 |