E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI045

Course Name:

Heuristik Optimization

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:

In the Television and Daily Life Criticism course, television, which is a mass communication medium, different media products such as television series, news, advertisements and current shows transmitted to the audience in an uninterrupted flow, will be critically evaluated.

Course Content:

"Why are we watching TV?" Starting from the question, many issues will be scrutinized, from the function of spreading ideology to the uniformization of the masses, from the ability to create opinion and obedience, to being a commercial tool. In this context, the main topics of the course are television and representation, sexism, speciesism, television as a popular culture producer, rating system, television dramatization, TV's contribution to social memory and television narrative in general.

Learning Outcomes

The students who have succeeded in this course;
1) Theoretically explains the question of why we watch television.
2) Describes the culture industry on television.
3) Knows the rating system.
4) Knows TV narrative.
5) Evaluates TV broadcasts in terms of speciesism, ageism, sexism and representation.

Course Flow Plan

Week	Subject	Related Preparation
1)	General analysis of television as a mass medium
2)	Functioning of the rating system and its effect on TV productions
3)	The change of television news from past to present within the framework of economic, social and political developments in the world.
4)	Where are the ads in the television narrative?
5)	CNN Effect, Vietnamese effect, commercialization, liberalism and other concepts.
6)	Why do we watch TV? Uses and gratification theory and other theories.
7)	Midterm studies
8)	Television and social memory
9)	Television and sexism
10)	The use of children as television products and consumers of TV products at the same time
11)	Narrative of TV shows
12)	Agism on TV
13)	TV critiques on TV
14)	TV as a movie character

Sources

Course Notes / Textbooks:	Erol Mutlu, Televizyon ve Toplum Sevilay Çelenk, Televizyon Temsil Kültür
References:	Nilgün Chevignon, Televizyon ve İçimizdeki Şiddet

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	5			70
Homework Assignments	1	6			6
Final	1	7			7
Total Workload					125