E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI045 | ||||
Course Name: | Heuristik Optimization | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | In the Television and Daily Life Criticism course, television, which is a mass communication medium, different media products such as television series, news, advertisements and current shows transmitted to the audience in an uninterrupted flow, will be critically evaluated. |
Course Content: | "Why are we watching TV?" Starting from the question, many issues will be scrutinized, from the function of spreading ideology to the uniformization of the masses, from the ability to create opinion and obedience, to being a commercial tool. In this context, the main topics of the course are television and representation, sexism, speciesism, television as a popular culture producer, rating system, television dramatization, TV's contribution to social memory and television narrative in general. |
The students who have succeeded in this course;
1) Theoretically explains the question of why we watch television. 2) Describes the culture industry on television. 3) Knows the rating system. 4) Knows TV narrative. 5) Evaluates TV broadcasts in terms of speciesism, ageism, sexism and representation. |
Week | Subject | Related Preparation |
1) | General analysis of television as a mass medium | |
2) | Functioning of the rating system and its effect on TV productions | |
3) | The change of television news from past to present within the framework of economic, social and political developments in the world. | |
4) | Where are the ads in the television narrative? | |
5) | CNN Effect, Vietnamese effect, commercialization, liberalism and other concepts. | |
6) | Why do we watch TV? Uses and gratification theory and other theories. | |
7) | Midterm studies | |
8) | Television and social memory | |
9) | Television and sexism | |
10) | The use of children as television products and consumers of TV products at the same time | |
11) | Narrative of TV shows | |
12) | Agism on TV | |
13) | TV critiques on TV | |
14) | TV as a movie character |
Course Notes / Textbooks: | Erol Mutlu, Televizyon ve Toplum Sevilay Çelenk, Televizyon Temsil Kültür |
References: | Nilgün Chevignon, Televizyon ve İçimizdeki Şiddet |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Study Hours Out of Class | 14 | 5 | 70 | ||||
Homework Assignments | 1 | 6 | 6 | ||||
Final | 1 | 7 | 7 | ||||
Total Workload | 125 |