E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI342

Course Name:

Classical Western Music

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖMER YUSUF TOPÇU

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

This course provides an overview of the forms and styles of Western classical music, with an emphasis on the period of widespread practice, 1700-1910. The focus of the course is weekly listening and reading assignments. Weekly lessons sometimes include live performances by team members and other professional musicians; tests and exams will make use of this material that cannot be collected elsewhere. Basic reading and listening assignments must be completed prior to lecture and/or memorization in which the material is introduced.

Course Content:

Weekly lessons sometimes include live performances by team members and other professional musicians; tests and exams will make use of this material that cannot be collected elsewhere. Basic reading and listening assignments must be completed prior to lecture and/or memorization in which the material is introduced.

Learning Outcomes

The students who have succeeded in this course;
1) Develop a Western Music Education Philosophy that is flexible enough to be applied to a variety of musical genres and creates contexts
2) be an active part of the community that meets international standards and is loyal to various duties.
3) Performs various listening exercises that develop technical and historical-cultural literacy skills.
4) Creats a professional space for personal development, continuing education and performance and enhances learning intelligence

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction: Medieval Muisc
2)	Renaissence and Early Baroque Music
3)	Baroque Instrumental Music: Suit, Concerto and Fug; Bach
4)	Baroque Vokal Musice: Opera, Oratorio and Cantata
5)	Classical Symphony and Sonata: Haydn
6)	Classical Concertos and Opera: Mozart
7)	From Classical to Romanticism: Beethoven
8)	midterm week
9)	Romantic Songs and Piano Pieces: Miniature Art
10)	Romantic Program Music and Opera: Fantasies on a Large Scale
11)	Late Romantic Orchestral Music
12)	Twentieth Century: The European Tradition
13)	20th century music
14)	General review
15)	final week
16)	final week

Sources

Course Notes / Textbooks:	Öğretim elemanı ders notları
References:	Özkan Eroğlu, Kalsik Batı Müziğinin Gelişimi

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 100
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	14
Presentations / Seminar	4	32
Final	5	42
Total Workload		130