E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI350

Course Name:

Mythology and Medicine

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. AYDIN ÖZBEK

Course Lecturer(s):

Prof.Dr. Aydın Özbek

Course Assistants:

Course Objective and Content

Course Objectives:

Understanding the effects of mythology on medical science, as medical terminology makes use of mythology to a great extent.

Course Content:

Introduction to Mythology
The formation of archetypes and Carl Yung
Greek and Roman mythology 1
Greek and Roman mythology 2
Asklepios, god of medicine
Some mythological terms used in medicine
Perseus, Gorgons and Andromeda complex Oedipus and Moira (mire) and Achilles syndrome.
Theseus, Icarus syndrome and the Electra complex
Sexual Disorder Syndromes, Love and Mythology
Mythological psychiatric syndromes 1
Mythological psychiatric syndromes 2
Egyptian Mythology and Thalamus, Pineal 1
Egyptian Mythology and Thalamus, Pineal 2

Learning Outcomes

The students who have succeeded in this course;
1) Learning the effect of Greek mythology on medicine,
2) Learning the effect of Roman mythology on medicine,
3) To learn all the mythological terms that form the origin of medical terms
4) Learning the effect of Egyptian mythology on medicine

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Mythology
2)	The formation of archetypes and Carl Yung
3)	Greek and Roman mythology 1
4)	Greek and Roman mythology 2
5)	Asklepios, god of medicine
6)	Some mythological terms used in medicine
7)	Midterm
8)	Perseus, Gorgons and Andromeda complex
9)	Oedipus and Moira (mire) and Achilles syndrome
10)	Theseus, Icarus syndrome and the Electra complex
11)	Sexual Disorder Syndromes, Love and Mythology
12)	Mythological psychiatric syndromes 1
13)	Mythological psychiatric syndromes 2
14)	Egyptian Mythology and Thalamus, Pineal Gland 1
15)	Egyptian Mythology and Thalamus, Pineal Gland 2
16)	Final Exam

Sources

Course Notes / Textbooks:	Tarafımdan hazırlanmış özel haftalık ders içeriklerinin sunuları Prof.Dr. Aydın Özbek. Lecture notes and presentations
References:	Yunan Mitolojisi Mısır Mitolojisi Etimolojik Tıbbi terminoloji. Nobel Tıp Kitabevi Mythological books

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Bütünleme Pratik	1	% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	7	1	1	126
Midterms	1	2	2	1	5
Final	1	2	2	1	5
Total Workload					136