E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP017

Course Name:

Online Sales Platforms

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to examine in detail e-marketplaces where products are quickly listed and the platform benefits from advertising.
Course Content:	Account openings on sales platforms Examining the structure of platforms Product loading commission rates

Learning Outcomes

The students who have succeeded in this course;
1) Understanding product discovery and analysis skills
2) Understanding how to find suppliers
3) Understanding how to upload and list products
4) Examining the e-marketplaces algorithm
5) Reviewing order, shipping and invoicing processes

Course Flow Plan

Week	Subject	Related Preparation
1)	The Importance of Online Sales
2)	E-marketplaces and website features
3)	Examination of E-marketplaces in Turkey
4)	Important criteria in the selection of e-marketplaces
5)	Examination of e-marketplaces (Trendyol)
6)	Examination of e-marketplaces (Hepsiburada)
7)	Examination of e-marketplaces (N11)
8)	Midterm
9)	Examination of e-marketplaces (Amazon)
10)	Examining e-marketplaces (Etsy)
11)	Examining e-marketplaces (Ebay)
12)	E-Pazar yerlerinin incelenmesi (Aliexpress)
13)	Student Projects
14)	Student Projects

Sources

Course Notes / Textbooks:	Amazon- John Rossman
References:	Amazon- John Rossman

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing	3	3	2	3	3
2) Having the ability to catch up with the speed of the digital age and keep their information up to date	1	2	2	2	2
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.	2	2	2	3	3

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing	2
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date	3
3)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 20
Midterms	1	% 25
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2			28
Laboratory	14	1			14
Presentations / Seminar	5	4			20
Homework Assignments	5	2			10
Midterms	1	2			2
Final	1	2			2
Total Workload					76