E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI186

Course Name:

Film Culture

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc. Prof. Dr. Hasan Gurkan

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to focus on film and key developments in film technology; dramatic aspects of the narrative film; cinematography, film aesthetics, genres, and auteur study; sociological ramifications of film.

Course Content:

This course provides an introductory survey of film as a distinct art form that has the ability to reflect, critique, reshape, and impact society and culture. In the course, film narrative formulation and its major formal elements of film: mise-en-scene, cinematography, editing, and sound design are discussed. Besides this, the terminology to critically examine and analyze film, across a variety of genres, in its relationship to various aspects of society and culture (violence, race, class, gender and sexuality, etc.) are also discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Categorizes the necessary information about cinema aesthetics.
2) Gains an understanding of a variety of cinematic works as products of specific cultures, times, and places.
3) Gains an understanding of critical commentary about film from a multi-disciplinary and inter-disciplinary perspective.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course: The main terms on Cinema and Film
2)	The main terms on Cinema and Film
3)	Counter Cinema
4)	Film Style and Film Genres
5)	Popular Film Genres
6)	Documentary Films
7)	Women’s cinema
8)	Queer cinema
9)	National Cinemas: British Cinema
10)	National Cinemas: the Soviet Montage cinema
11)	National Cinemas: Turkish Cinema
12)	National Cinemas: New German Cinema
13)	Cinema and New Media
14)	Cultural, Social and Global Effect of Film

Sources

Course Notes / Textbooks:	• Film Art: An Introduction – Bordwell/Thompson – McGraw Hil • Film History: An Introduction – Bordwell/Thompson – McGraw Hil
References:	IMDB App or Bookmarked ve makaleler / articles

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
2) Having the ability to catch up with the speed of the digital age and keep their information up to date
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing	2
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date	1
3)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 60
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Quizzes	3	15
Final	1	3
Total Workload		130