E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP008 | ||||
Course Name: | Marketing Research Methods | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
Course Lecturer(s): |
Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN |
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Course Assistants: |
Course Objectives: | This lesson aims to provide students with competence in subjects such as data entry, editing and analysis by providing detailed information about the marketing research process. |
Course Content: | marketing research Sample types Types of research |
The students who have succeeded in this course;
1) Understanding the methods used in marketing research 2) Understanding of basic statistical tests 3) Understanding data collection methods 4) Understanding the marketing research process |
Week | Subject | Related Preparation |
Course Notes / Textbooks: | Dr. Ercan Gegez- Pazarlama Araştırmaları |
References: | Dr. Ercan Gegez- Pazarlama Araştırmaları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 2 | 3 | 3 |
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 | 3 | 2 | 3 |
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 | 2 | 2 | 2 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 2 | 28 | ||||
Laboratory | 14 | 1 | 14 | ||||
Application | 3 | 3 | 9 | ||||
Homework Assignments | 4 | 5 | 20 | ||||
Midterms | 1 | 2 | 2 | ||||
Final | 1 | 2 | 2 | ||||
Total Workload | 75 |