ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | ETP008 | ||||
| Course Name: | Marketing Research Methods | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
| Course Lecturer(s): |
Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN |
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| Course Assistants: |
Course Objective and Content
| Course Objectives: | This lesson aims to provide students with competence in subjects such as data entry, editing and analysis by providing detailed information about the marketing research process. |
| Course Content: | marketing research Sample types Types of research |
Learning Outcomes
|
The students who have succeeded in this course;
1) Understanding the methods used in marketing research 2) Understanding of basic statistical tests 3) Understanding data collection methods 4) Understanding the marketing research process |
Course Flow Plan
| Week | Subject | Related Preparation |
Sources
| Course Notes / Textbooks: | Dr. Ercan Gegez- Pazarlama Araştırmaları |
| References: | Dr. Ercan Gegez- Pazarlama Araştırmaları |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes | ||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 2 | 3 | 3 |
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 | 3 | 2 | 3 |
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 | 2 | 2 | 2 |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 2 | 28 | ||||
| Laboratory | 14 | 1 | 14 | ||||
| Application | 3 | 3 | 9 | ||||
| Homework Assignments | 4 | 5 | 20 | ||||
| Midterms | 1 | 2 | 2 | ||||
| Final | 1 | 2 | 2 | ||||
| Total Workload | 75 | ||||||