E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP204 | ||||
Course Name: | Supply Chain Management in E-commerce | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. ONAN ŞAHİN | ||||
Course Lecturer(s): | Öğr. Gör. Onan ŞAHİN | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to teach students how to plan the operations optimally in the process from the raw material stage to the delivery of the product to the consumer and the reverse of the relevant operations for various reasons. |
Course Content: | Within the scope of this course, concepts related to supply chain, the development of the supply chain, its importance and processes, and performance evaluation in the supply chain will be discussed. |
The students who have succeeded in this course;
1) 1. Understanding the basic concepts of Supply Chain Management. 2) Develops effective logistics and supply chain strategies using appropriate theory, tools and methods. 3) Defines the basic concepts in the field of international logistics and supply chain management. 4) Critically evaluates logistics and supply chain management and practices. |
Week | Subject | Related Preparation |
1) | Basic Concepts About Supply Chain | |
2) | Evolution of Supply Chain Management | |
3) | Customer Relations and Customer Service Management in Supply Chain | |
4) | Purchasing Management in Supply Chain | |
5) | Supplier Relationship Management in Supply Chain | |
6) | Demand Management in Supply Chain | |
7) | Estimation Process in Supply Chain | |
8) | Midterm Exam | |
9) | Order Management in Supply Chain | |
10) | Inventory Management in Supply Chain | |
11) | Supply Chain Management and Logistics Information Systems | |
12) | Cost Management in Supply Chain | |
13) | Risk Management in Supply Chain | |
14) | Current Issues in Supply Chain |
Course Notes / Textbooks: | Öğretim elemanı ders notları |
References: | .yok |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||||||||||||||||||
1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
10) | Can use basic web tools and data analysis platforms. | |
11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
13) | Can run e-commerce processes independently and take on leadership when necessary. | |
14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
15) | It follows the developments in digital technologies and constantly renews itself. | |
16) | Is open to lifelong learning and adapts to sectoral innovations. | |
17) | Works effectively within a team and communicates clearly and effectively. | |
18) | Has the ability to communicate professionally with customers and business partners. | |
19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Study Hours Out of Class | 1 | 12 | 12 | ||||
Project | 1 | 10 | 10 | ||||
Homework Assignments | 1 | 11 | 11 | ||||
Midterms | 1 | 20 | 20 | ||||
Final | 1 | 30 | 30 | ||||
Total Workload | 125 |