UNI127 Traditional and Complementary MedicineIstinye UniversityDegree Programs E-Commerce and MarketingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
E-Commerce and Marketing

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Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI127
Course Name: Traditional and Complementary Medicine
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. FATMA KÜBRA TOMBULTÜRK
Course Lecturer(s): Fatma Kübra Tombultürk
Course Assistants:

Course Objective and Content

Course Objectives: It is aimed to learn traditional and complementary medicine methods to support modern medicine treatments, to help treat diseases and to protect human health.
Course Content: It includes the theoretical knowledge, application methods and molecular effects of methods such as acupuncture, apitherapy, leech therapy, cupping therapy, which are among the traditional and complementary medicine treatment methods applied as a supplement to contemporary medical treatments.

Learning Outcomes

The students who have succeeded in this course;
1) Gains knowledge of integrative methods in addition to modern medical treatments.
2) Gains knowledge about the molecular effects of traditional and complementary medicine methods in humans.
3) Interpret and create new information by integrating the knowledge gained in the field of Traditional and Complementary Medicine with modern medicine.
4) Learns the purpose of use of Traditional and Complementary Medicine methods and gets ready to practice.

Course Flow Plan

Week Subject Related Preparation
1) History of Traditional and Complementary Medicine
2) Principles of Traditional and Complementary Medicine
3) Phytotherapy
4) Extraction Preparation
5) Maggot Debridement Treatment
6) Acupuncture
7) Hirudotherapy
8) Homeopathy
9) Hypnosis
10) Aromatherapy
11) Apitherapy
12) Helminthotherapy
13) Ichthyotherapy
14) Traditional and Complementary Medicine Practices and Ethics
15) Final exam
16) Final exam

Sources

Course Notes / Textbooks: Ders notları
Güncel makaleler
References: lecture notes
Current articles

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 50
Presentation 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 15 15
Presentations / Seminar 15 30
Homework Assignments 15 30
Total Workload 117