E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI012 | ||||
Course Name: | Fundamentals of Entrepreneurship | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | |||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. PINAR ÖZUYAR | ||||
Course Lecturer(s): | Pınar Özuyar | ||||
Course Assistants: |
Course Objectives: | Regardless of their field of study, it is aimed that students will be endorsed with a basic understanding of entreperneurship aiming to keep in mind this understanding thorughout their programs. |
Course Content: | The entrepreneurial thinking structure is becoming more and more important not only for start-ups but also for in-company breakthroughs. On the other hand, the priorities of Turkey and the World effects and offers opportunities and threats to these entrepreneurial ideas. With this approach, fundamentals of entrepreneurship, change, and the priority issues in the world will be explained to students on an introductory level regardless of the program. Although mainly all entrepreneurship discussion focuses on the business world, it aims to convey a general understanding with different case reports. |
The students who have succeeded in this course;
1) Explain the principles of entrepreneurship. 2) Uderstand the basic terms regarding entrepreneurship. 3) Define social entrepreneurship. 4) Recognize and define the relevance of selected global issues and entrepreneurship 5) Define the scope and contents of business plans and other necessary plans for entrepreneurship. |
Week | Subject | Related Preparation |
1) | Basic Concepts: idea, inventor, invention, entrepreneur, entrepreneurship, manager, innovation and others | To be given in class |
2) | Basic Concepts: idea, inventor, invention, entrepreneur, entrepreneurship, manager, innovation and others | To be given in class |
3) | Awareness: global crosscutting issues on sustainable development | To be given in class |
4) | Awareness: global crosscutting issues on sustainable development | To be given in class |
5) | Awareness: global crosscutting issues on sustainable development | To be given in class |
6) | Basic Concepts: sectors, classifications, coding | To be given in class |
7) | Basic Concepts: company types and ownerships | To be given in class |
8) | Basic Concepts: global assessments, competition, related administrative structures | To be given in class |
9) | Basic Concepts: global assessments, competition, related administrative structures | To be given in class |
10) | Tools: business establishment | To be given in class |
11) | Tools: business establishment | To be given in class |
12) | Tools: business plans and sub-plans | To be given in class |
13) | Tools: business plans and sub-plans | To be given in class |
14) | Tools: Financial resources | To be given in class |
Course Notes / Textbooks: | Derste verilecektir/ To be given in class |
References: | Derste verilecektir/ To be given in class |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 80 |
Final | 1 | % 20 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 80 | |
PERCENTAGE OF FINAL WORK | % 20 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 3 | 56 | |||
Project | 1 | 70 | 70 | ||||
Total Workload | 126 |