E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI005 | ||||
Course Name: | Introduction to Contemporary Art | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | |||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. RANA ÖZTÜRK | ||||
Course Lecturer(s): |
Dr. Öğr. Üy. RANA ÖZTÜRK |
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Course Assistants: |
Course Objectives: | This course is designed with the aim to provide students with an overview of contemporary art practices through a study of major artistic and critical approaches since the second half of the 20th century. The course will start with an examination of modernism and continue with a discussion of minimalist and conceptualist tendencies and other critical movements that led to the emergence of what we now call contemporary art. Through a study of art works, critical texts and visits to exhibitions the course intends to introduce the shifting course of thinking from modernism towards global contemporary art. Rather than a chronological and exhaustive survey, the course will investigate key moments and theories that formed the critical and contextual framework that continue to inform contemporary art practice and theory. |
Course Content: | What is art? What is Contemporary Art? Understanding Modern Art Abstract Expressionism & American Modernism Transformation of Everyday Objects Art Object, Space, Spectator: Minimalism to Installation Art Conceptual Art: Dematerialization of the Art Object Feminist Approaches in Art Practices The Ends of Art: Warhol, Pop Art and Consumer Culture The Art World and Its Others Body and Performance Art Participatory Art: Relational Art and Social Concerns in Art Practice Art and Globalisation |
The students who have succeeded in this course;
1) Students will learn about artistic practices since the l950s until the present. 2) Students will learn about critical thinking and contextual frameworks that influenced contemporary art practices. 3) Students will grasp the shifting notion of modernism with an awareness of key moments that led to the emergence of global contemporary art. 4) Students will gain skills to view, discuss and appreciate contemporary art. 5) Students will gain an awareness of main actors and institutional structures of the art sector. 6) Students will be able to view art as a diverse creative practice that relates to other disciplines and areas of practice. |
Week | Subject | Related Preparation |
1) | What is art? What is Contemporary Art? | Weekly readings and videos to watch on each week's topic. |
2) | Understanding Modern Art | Weekly readings and videos to watch on each week's topic. |
3) | Abstract Expressionism & American Modernism | |
4) | Transformation of Everyday Objects | |
5) | Art Object, Space, Spectator: Minimalism to Installation Art | |
6) | Conceptual Art: Dematerialization of the Art Object | |
7) | Feminist Approaches in Art Practices | |
8) | The Ends of Art: Warhol, Pop Art and Consumer Culture | |
9) | The Art World and Its Others: Art and Identity | |
10) | Body and Performance Art | |
11) | Participatory Art: Relational Art and Social Concerns in Art Practice | |
12) | Art and Globalisation | |
13) | Review |
Course Notes / Textbooks: | Whitham, Graham & Pooke, Grant (2018) Sanatı Anlamak, İstanbul: Hayalperest Yayınevi Whitham, Graham & Pooke, Grant (2018) Çağdaş Sanatı Anlamak, İstanbul: Hayalperest Yayınevi Hopkins, David (2018) Modern Sanattan Sonra: 1945-2017, İstanbul: Hayalperest Yayınevi |
References: | Antmen, Ahu (2013) 20. Yüzyıl Batı Sanatında Akımlar, İstanbul: Sel Yayıncılık. Honour, Hugh & Fleming, John (2015) Dünya Sanat Tarihi, İstanbul: Alfa Yayıncılık. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 25 |
Presentation | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 65 |
Presentations / Seminar | 11 | 12 |
Homework Assignments | 4 | 8 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 130 |