E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI336

Course Name:

Design Thinking

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HATİCE ÖZ PEKTAŞ

Course Lecturer(s):

MELDA GÖKNEL

Course Assistants:

Course Objective and Content

Course Objectives:

Course Objectives This course introduces the basic principles of interaction, service, product and system design with the first and foremost focus on people’s needs, choices, and experiences rather than anything else. The course addresses the underlying framework for understanding and practicing fundamental concepts, tools, and design processes with a broad focus on all stakeholders rather than only end-users. Various tools and techniques such as co-designing, envisioning, testing and prototyping, role-playing and touchpoints are introduced throughout the course. Students, individually and as a team, experience a series of hands-on, class-based exercises on the methodology of creating products and services.

Course Content:

Course Content To introduce students to theoretical knowledge, conceptual approaches, and practical skills of Design Thinking to understand and learn human-centered design methodology.

Learning Outcomes

The students who have succeeded in this course;
1) Recognize the basic principles of Design Thinking and human-centered design methodology.
2) Define exemplary business and design problems by using various tools and techniques of the methodology.
3) Apply the principles of the methodology to develop solution proposals considering various stakeholders.
4) Prepare an innovative project proposal in line with the main requirements of the methodology as a team.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment	-
1)	Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment	-
1)	Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment	-
2)	What is Human Centered Design?	-
3)	Empathy Methods– field work	-
3)	Empathy Methods– field work	-
4)	Persona – in class exercise	-
5)	Defining the problem	-
6)	Mad Lib and HMWQ – in class exercise	-
7)	Ideation Methods – in class exercise	-
8)	MID SEMESTER PRESENTATION OF THE FINAL PROJECT	-
9)	Feed-back on projects and strategies for further development	-
10)	Prototype and Test – in class exercise	-
11)	Project evaluation with RWW – in class exercise (may be holiday)	-
12)	Making a design budget and production timeline	-
13)	Storytelling for design	-
14)	Final presentation	-

Sources

Course Notes / Textbooks:	The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021.
References:	The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	5	10
Application	16	32
Special Course Internship (Work Placement)	5	10
Field Work	2	4
Study Hours Out of Class	3	4
Presentations / Seminar	3	6
Project	16	32
Quizzes	5	10
Midterms	4	8
Final	1	2
Total Workload		118