E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI044 | ||||
Course Name: | Business Ethics | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. MİNE MUKADDES AFACAN FINDIKLI | ||||
Course Lecturer(s): | Prof. Dr. MİNE AFACAN FINDIKLI | ||||
Course Assistants: |
Course Objectives: | The intensity of competition increases due to factors such as globalization, the development of information and communication technologies, rapid changes and uncertainty in the global environment. For this reason, the key for business management to maintain their existence with high performance is the realization of corporate strategies, organizational goals and objectives effectively and efficiently. In business life, where the spirit of capitalism is heavily dominated in the global market, it can be easily seen that the goals are often high profit rates. However, the understanding of business ethics should take part in all the process of the management levels. The main purpose of the course is to gain a perspective on the implementation of practices and processes within the framework of ethical decision-making and in accordance with business ethics. |
Course Content: | Related issues and topics about to build up the awareness for ethics concepts in business life, to show the importance of business ethics implementations, to develop skills in participant to give business decisions concede ring the ethical values, to be able to evaluate business decisions using ethics values. |
The students who have succeeded in this course;
1) To develop a basic understanding of ethical issues 2) To be able to discuss the nature of ethical decision-making models. 3) To be a good citizen and a good business managers who work for the good of the public and the community. 4) To be able to understand and implement Ethics Codes and Code of Conduct of companies. |
Week | Subject | Related Preparation |
1) | Introduction to the course / Conceptual and Theoretical Foundations of Ethics | ppt |
2) | Ethics for Society, Institutions and Workers, Individuals: code of Conducts | ppt |
3) | Ethical Decision Making & Models | ppt |
4) | Institutionalization of Ethics: Steps to Establish Organizational Ethics | ppt |
5) | Corporate Culture and Ethical Climate | ppt |
6) | Corporate Governance and Ethics | ppt |
7) | Corporate Social Responsibility and Ethics | ppt |
8) | Ethical Leadership | ppt |
9) | Midterm | Test |
10) | Human Resources Management and Ethics | ppt |
11) | Internal and External Reporting Mechanism | ppt |
12) | Current Issues in Business Ethics | ppt |
13) | Group Presentations | ppt |
14) | Group presentaitons | ppt |
15) | Final exam | - |
Course Notes / Textbooks: | Gavai, A.K.. Business Ethics, Global Media, 2009. |
References: | Gavai, A.K.. Business Ethics, Global Media, 2009. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 12 | 12 |
Presentations / Seminar | 9 | 18 |
Midterms | 3 | 21 |
Final | 4 | 31 |
Total Workload | 124 |