E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI107 | ||||
Course Name: | Media Broadcasting Applications | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Prof. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | Give basic information about media and its market applications. |
Course Content: | How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media. |
The students who have succeeded in this course;
1) To give main information about radio - tv and printed media 2) To introduce broadcasting in basic and introduction level 3) To give information about the digital media and its main characteristic differences from traditional media. |
Week | Subject | Related Preparation |
1) | The history of Radio and TV | |
2) | Program types and structure in radio and tv | |
3) | The functions of media | |
4) | News in Radio and TV | |
5) | The factors effecting the concept of rating | |
6) | Rating calculation - CPM Calculation and the functions of RTÜK Rating researches | |
7) | Traditional and Digital Journalism | |
8) | Media and Music Function | |
9) | Basics of İnternet Radio broadcasting | |
10) | Basics of Web TV | |
11) | Podcast concept and Podcast applications | |
12) | Basics of Social Media Applications | |
13) | The concuption function of Media and Advertising | |
14) | Public Relations and Media Case Studies of Media Market |
Course Notes / Textbooks: | Öğretim üyesinin derlediği karma kaynaklar. |
References: | Öğretim üyesinin derlediği karma kaynaklar. |
Course Learning Outcomes | 1 |
2 |
3 |
|||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||||||||||||
1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
10) | Can use basic web tools and data analysis platforms. | |
11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
13) | Can run e-commerce processes independently and take on leadership when necessary. | |
14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
15) | It follows the developments in digital technologies and constantly renews itself. | |
16) | Is open to lifelong learning and adapts to sectoral innovations. | |
17) | Works effectively within a team and communicates clearly and effectively. | |
18) | Has the ability to communicate professionally with customers and business partners. | |
19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Application | 2 | % 10 |
Project | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 15 | 30 |
Study Hours Out of Class | 15 | 30 |
Homework Assignments | 6 | 12 |
Midterms | 1 | 1 |
Total Workload | 121 |