UNI107 Media Broadcasting Applications Istinye UniversityDegree Programs E-Commerce and MarketingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
E-Commerce and Marketing

Preview

Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI107
Course Name: Media Broadcasting Applications 
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Prof. Dr. MİHALİS KUYUCU
Course Lecturer(s): Assoc.Prof.Mihalis Kuyucu
Course Assistants:

Course Objective and Content

Course Objectives: Give basic information about media and its market applications.
Course Content: How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media.

Learning Outcomes

The students who have succeeded in this course;
1) To give main information about radio - tv and printed media
2) To introduce broadcasting in basic and introduction level
3) To give information about the digital media and its main characteristic differences from traditional media.

Course Flow Plan

Week Subject Related Preparation
1) The history of Radio and TV
2) Program types and structure in radio and tv
3) The functions of media
4) News in Radio and TV
5) The factors effecting the concept of rating
6) Rating calculation - CPM Calculation and the functions of RTÜK Rating researches
7) Traditional and Digital Journalism
8) Media and Music Function
9) Basics of İnternet Radio broadcasting
10) Basics of Web TV
11) Podcast concept and Podcast applications
12) Basics of Social Media Applications
13) The concuption function of Media and Advertising
14) Public Relations and Media Case Studies of Media Market

Sources

Course Notes / Textbooks: Öğretim üyesinin derlediği karma kaynaklar.
References: Öğretim üyesinin derlediği karma kaynaklar.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Application 2 % 10
Project 2 % 20
Midterms 1 % 20
Final 1 % 30
total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Application 15 30
Study Hours Out of Class 15 30
Homework Assignments 6 12
Midterms 1 1
Total Workload 121