E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP105 | ||||
Course Name: | Marketing Management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN | ||||
Course Lecturer(s): | HİLAL ÇAKAR ÖZCAN | ||||
Course Assistants: |
Course Objectives: | While explaining the basic concepts of marketing, at the same time, defining the elements of the marketing mix, explaining and evaluating the methods and strategies for the current developments related to the marketing concept, and revealing the consumer behaviors. |
Course Content: | It includes definition of marketing, basic concepts of marketing, explanation of marketing mix elements, relationship between marketing and environment, current marketing strategies. |
The students who have succeeded in this course;
1) 1. Knows the basic concepts of marketing and marketing. 2) 2. Defines the marketing mix elements well. 3) 3. knows the environmental factors related to marketing. 4) 4. Knows current marketing strategies well. 5) 5. Knows consumer behavior well. |
Week | Subject | Related Preparation |
1) | Introduction to marketing, definition of marketing concept | |
2) | History of marketing | - |
3) | Market segmentation, targeting and positioning | - |
4) | Marketing environment (macro environment) | - |
5) | Marketing environment (micro environment) | - |
6) | Consumer behavior | - |
7) | Consumer behavior | - |
8) | Midterm Exam Week | - |
9) | Marketing mix (product) | - |
9) | Marketing mix (product) | - |
10) | Marketing mix (price) | - |
11) | Marketing mix (distribution) | - |
12) | Marketing mix (promotion) | - |
13) | Marketing planning | - |
14) | Marketing planning | - |
15) | FINAL EXAM PERIOD | - |
Course Notes / Textbooks: | Armstrong, G. ve Kotler, P. (2018). Pazarlama İlkeleri. İstanbul: Beta Yayınları. Kotler, P. Ve Keller K. L. (2018). Pazarlama Yönetimi. İstanbul: Beta Yayınları. |
References: | Bulunmamaktadır. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 1 |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 1 | 42 | 42 | ||||
Homework Assignments | 1 | 18 | 18 | ||||
Midterms | 1 | 25 | 25 | ||||
Final | 1 | 40 | 40 | ||||
Total Workload | 125 |