E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP105

Course Name:

Marketing Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN

Course Lecturer(s):

HİLAL ÇAKAR ÖZCAN

Course Assistants:

Course Objective and Content

Course Objectives:	While explaining the basic concepts of marketing, at the same time, defining the elements of the marketing mix, explaining and evaluating the methods and strategies for the current developments related to the marketing concept, and revealing the consumer behaviors.
Course Content:	It includes definition of marketing, basic concepts of marketing, explanation of marketing mix elements, relationship between marketing and environment, current marketing strategies.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Knows the basic concepts of marketing and marketing.
2) 2. Defines the marketing mix elements well.
3) 3. knows the environmental factors related to marketing.
4) 4. Knows current marketing strategies well.
5) 5. Knows consumer behavior well.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to marketing, definition of marketing concept
2)	History of marketing	-
3)	Market segmentation, targeting and positioning	-
4)	Marketing environment (macro environment)	-
5)	Marketing environment (micro environment)	-
6)	Consumer behavior	-
7)	Consumer behavior	-
8)	Midterm Exam Week	-
9)	Marketing mix (product)	-
9)	Marketing mix (product)	-
10)	Marketing mix (price)	-
11)	Marketing mix (distribution)	-
12)	Marketing mix (promotion)	-
13)	Marketing planning	-
14)	Marketing planning	-
15)	FINAL EXAM PERIOD	-

Sources

Course Notes / Textbooks:	Armstrong, G. ve Kotler, P. (2018). Pazarlama İlkeleri. İstanbul: Beta Yayınları. Kotler, P. Ve Keller K. L. (2018). Pazarlama Yönetimi. İstanbul: Beta Yayınları.
References:	Bulunmamaktadır.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	1	42			42
Homework Assignments	1	18			18
Midterms	1	25			25
Final	1	40			40
Total Workload					125