E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI215

Course Name:

IT Security

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. RAMAZAN ŞEN

Course Lecturer(s):

Ramazan ŞEN

Course Assistants:

Course Objective and Content

Course Objectives:	To ensure the security of the devices that students use in their personal and corporate lives while completing or completing their education and to prevent their personal data from being captured by others.
Course Content:	The history of the computer, the history of the internet, types of viruses, methods of protection from viruses, methods to be applied to reduce the possibility of catching viruses, ensuring computer security, attitudes and behaviors against viruses that settle on personal or corporate devices. Network security, cyber warfare and cybercrime issues, monitoring of current cyber events.

Learning Outcomes

The students who have succeeded in this course;
1) Learns the history of computer and internet.
2) Have knowledge of virus (malware) concepts.
3) Learns self-defense methods against viruses.
4) Have a grasp of the concepts of cyber war and cybercrime.
5) Knows the basic encryption structures
6) Learns to defend personal wireless networks.
7) Knows current cyber events.

Course Flow Plan

Week	Subject	Related Preparation
1)	History of the Computer	Lecturer Notes.
2)	History of the Internet	Lecturer Notes.
3)	Basic concepts	Lecturer Notes.
4)	Viruses	Lecturer Notes.
5)	Viruses	Lecturer Notes.
6)	Computer Security	Lecturer Notes.
7)	Individual Security Behaviors	Lecturer Notes.
8)	Midterm Exam
9)	Corporate Security Behaviors	Lecturer Notes.
10)	Basic Cryptographic Structures	Lecturer Notes.
11)	Basic Cryptographic Structures	Lecturer Notes.
12)	Basic Cryptographic Structures	Lecturer Notes.
13)	Cyber Wars	Lecturer Notes.
14)	Cyber Crimes	Lecturer Notes.
15)	Current Topics in Cyber Security	Lecturer Notes.
15)	Final Exam

Sources

Course Notes / Textbooks:	Lecturer's notes
References:	Öğretim üyesi notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	14
Midterms	4	31
Final	4	31
Total Workload		118