E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI376 | ||||
Course Name: | Fundamentals of International Trade | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. ONAN ŞAHİN | ||||
Course Lecturer(s): | Onan ŞAHİN | ||||
Course Assistants: |
Course Objectives: | At the end of this course, students will be able to recognize the basic components of foreign trade, identify the problems that arise in these elements and choose solutions that suit their needs. At the end of the course, they will be able to apply this knowledge by developing the knowledge that a foreign trade employee should have and the ability to use it. |
Course Content: | Foreign trade processes. State supports in foreign trade, exporters' associations, customs. finance and transportation methods, and payment/delivery methods in foreign trade. |
The students who have succeeded in this course;
1) Knows the actors in international trade 2) Knows the basics of international trade operations |
Week | Subject | Related Preparation |
1) | International Economic Organizations | Lecture notes |
2) | The Theory of Comparative Advantage and the Return of Foreign Trade | Lecture notes |
3) | Modern Trade Theories | Lecture notes |
4) | Imperfect Competition and Foreign Trade | Lecture notes |
5) | Imperfect Competition and Foreign Trade | Lecture notes |
6) | Tariffs and Quotas | Lecture notes |
7) | Foreign Trade Policy | Lecture notes |
8) | Midterm exam | |
9) | International Trade - Labor and Environmental Standards | Lecture notes |
10) | Balance of Payments | Lecture notes |
11) | Exchange Rate and Exchange Rate Systems | Lecture notes |
12) | Open Economy | Lecture notes |
13) | Protectionism and Liberalization in Foreign Trade | Lecture notes |
14) | Development and Structure of Foreign Trade in Turkey | Lecture notes |
15) | Final exam |
Course Notes / Textbooks: | Adım Adım Dış Ticaret Ders Notları |
References: | Ders notları Adım Adım Dış Ticaret |
Course Learning Outcomes | 1 |
2 |
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Program Outcomes | ||||||||||||||||||||
1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
10) | Can use basic web tools and data analysis platforms. | |
11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
13) | Can run e-commerce processes independently and take on leadership when necessary. | |
14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
15) | It follows the developments in digital technologies and constantly renews itself. | |
16) | Is open to lifelong learning and adapts to sectoral innovations. | |
17) | Works effectively within a team and communicates clearly and effectively. | |
18) | Has the ability to communicate professionally with customers and business partners. | |
19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 40 |
Final Pratik | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 100 | |
PERCENTAGE OF FINAL WORK | % | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Midterms | 1 | 41 | 41 | ||||
Final | 1 | 42 | 42 | ||||
Total Workload | 125 |