E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI077

Course Name:

Gender

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. DAMLA SEVİMLİ ACER

Course Lecturer(s):

Dr. Damla Sevimli Acer

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to provide students the theoretical and empirical literature related to the development of gender roles and to evaluate gender-related issues with a critical approach and is to enable students to link these theoretical and empirical knowledge with daily life events related to the development of gender roles
Course Content:	The basic concepts and theories related to gender roles, gender discrimination, gender studies, gendered family and job, the relations between gender roles and family, professional life, political participation, law, education, history, literature, media, violence, and city life and linking the basic gender role concepts and theories with daily life events.

Learning Outcomes

The students who have succeeded in this course;
1) Comprehends the main concepts and feminist theories in relation to gender.
2) Comprehends the differences between biological and cultural views of gender roles.
3) Comprehends the coping strategies with gender inequality.
4) Comprehends the aspects of gender ideology in different areas of daily life.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction: Conceptual Framework: Gender	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
2)	Gender: Theoretic Approaches	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
3)	Historical Analysis	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
4)	Gender: Patriarchy	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
5)	Gender Discrimination: Its Reflections: Education, Employment, Health, Violence	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
6)	Gender and the Private Sphere	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
7)	Gender and the Public Sphere	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
8)	Midterm
9)	Gender and political participation	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
10)	Gender and law	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
11)	Gender and Education	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
12)	Gender and city, media, violence	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
13)	Gender and History	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
14)	Gender and Art and Literature	Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları. Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.
15)	Final exam

Sources

Course Notes / Textbooks:

Saygılıgil, F. (2016), Toplumsal Cinsiyet Tartışmaları, Ankara: Dipnot Yayınları.
Çayır, K. ve Ceyhan, M. A. (2012), Ayrımcılık: Çok Boyutlu Yaklaşımlar, İstanbul Bilgi Üniversitesi Yayınları.

References:

Durudoğan, H., Gökşen, F., Oder, B. E. Ve Yükseker, D. (2014), Türkiye’de Toplumsal Cinsiyet Çalışmaları Eşitsizlikler Mücadeleler Kazanımlar, İstanbul: Koç Üniversitesi Yayınları.
Cornell, R.W. (2016), Toplumsal Cinsiyet ve İktidar, C. Soydemir (çev.), İstanbul: Ayrıntı Yayınları.
Phillips A. (2015), Demokrasinin Cinisyeti, İstanbul: Metis Yayınları.
Berktay, F. (2012), Tarihin Cinsiyeti, İstanbul: Metis Yayınları.
Yaraman, A. (2015), Türkiye’de Kadınların Siyasal Temsili Dişiliksiz Siyaset, İstanbul: Bağlam Yayıncılık.
Sancar, S. (2017), Türk Modernleşmesinin Cinsiyeti Erkekler Devlet, Kadınlar Aile Kurar, İstanbul: İletişim Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	30
Midterms	3	21
Final	3	21
Total Workload		114