E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI296

Course Name:

Fundamentals of Business Administration

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

YASEMİN TORUN, PhD

Course Assistants:

Course Objective and Content

Course Objectives:

The course aims to enable students to learn concepts related to basic business and business functions; to understand current issues and business related developments and to create a foundation to integrate them with practice.

Course Content:

Enterprises and their Characteristics, Business Environment, Ethics and Social Responsibility in Enterprises, Establishment and Growth of Enterprises
Enterprises Management in planning, organizing,directing and controlling Functions, decision-making in business management, organizational design, and organizational culture, managing change and innovation, production and Marketing, Human Resources Management, Accounting and financial management

Learning Outcomes

The students who have succeeded in this course;
1) Learns basic business and management concepts
2) Learns the functions of management and related theories
3) Become aware of current practices related to business
4) Creates a holistic knowledge of business and management issues
5) Gains a general embroidery angle related to entrepreneurship and management
6) Understands the relationships between enterprises and the environment
7) Develops an insight about the issues of social problems and ethical understanding in enterprises
8) Develops labor force skills that will ensure their employability

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction & Presentation of the Course Syllabus
2)	Enterprises and Their Features
3)	The Business Environment
4)	Ethics and Social Responsibility in Enterprises
5)	Establishment and Growth of Enterprises
6)	Management in Enterprises
7)	Business Management (Planning and Organizing Functions)
8)	Business Management (Leading and Controling Functions)
9)	Midterm Week
10)	Production in Enterprises
11)	Marketing in Enterprises
12)	Accounting and Financial Management in Enterprises
13)	Human Resources Management in Enterprises
14)	Term evaluation and closing
15)	Final week
16)	Final Week

Sources

Course Notes / Textbooks:	• Robbins, Decenzo ve Coulter (2016), “Yönetimin Esasları”. 8. baskı, Pearson. (Çeviri Editörü: Adem Öğüt/ Nobel) • Girişimciliğin ve Küçük İşletme Yönetiminin Temelleri - Norman M. Scarborough
References:	• Robbins, Decenzo ve Coulter (2016), “Yönetimin Esasları”. 8. baskı, Pearson. (Çeviri Editörü: Adem Öğüt/ Nobel) • Girişimciliğin ve Küçük İşletme Yönetiminin Temelleri - Norman M. Scarborough

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	13
Homework Assignments	2	34
Final	14	28
Total Workload		117