ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | JOB104 | ||||
| Course Name: | Soscial İnclusion Practices | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. FATEME AYŞİN ANKA | ||||
| Course Lecturer(s): | Fateme Ayşin Anka | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course aims to experience the interrelationship of related subjects by touching on the concepts of identity, migration, sustainability and social cohesion in social sciences. |
| Course Content: | This course will focus on concepts such as sustainability, identity, migration and social cohesion with practical applications. Rather than the formation of identity as a political category, it will be shown how various identities can share in harmony and operate in a common society/area. Today, the issue of migration, which has become global, and in line with the sustainable development goals announced by the United Nations as SDG, the necessity of these and similar courses tends to increase. In line with this universal call to action, known as the SDG, the development of societies, minimizing the social conflict caused by migration, ensuring peace, the effects of religion, gender, climate change on this phenomenon by associating it with migration issues, the causes of international migrations, the definition of international migration and types of migrants, the definition of international migrations in the world. It examines the effects of globalization on international migrations and the effects of immigration and immigration regions across Turkey. In other words, it experiences these issues within the framework of practical applications and offers a new perspective with these experiences. |
Learning Outcomes
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The students who have succeeded in this course;
1) Outcome of this course satisfactorily, a student will have knowledge of the following items. • The concept of migration, • Issues of identity and belonging, • Causes of forced migrations, • With international migration policies • It will approach the concepts of Globalization, Multiculturalism and Sustainable Social Cohesion from a different perspective. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | What is Social Cohesion and why is it needed? | |
| 3) | What is Social Cohesion and why is it needed? Candy Game | |
| 4) | Movie-Documentary | |
| 5) | Right Known Mistakes | |
| 6) | Movie-Documentary | |
| 7) | Invisible Lives | |
| 8) | Movie-Documentary | |
| 9) | a | |
| 10) | Mozaik-2 | |
| 11) | Immigrant Cultures | |
| 12) | Mozaik-2 | |
| 13) | Project Development | |
| 14) | Good Practice Examples |
Sources
| Course Notes / Textbooks: | • Salih Barışık, ‘Göç Kavramı, Tanımı ve Türleri’, ResearchGate, 2020, Çevrimiçi https://www.researchgate.net/publication/347388175_BOLUM_1_GOC_KAVRAMI_TANIMI_VE_TURLERI • Yusuf Adıgüzel, Küreselleşme Çağında Göç, AÖF. İstanbul Universitesi, Çevrimiçi http://auzefkitap.istanbul.edu.tr/kitap/sosyoloji_lisans_ao/kuresellesme_caginda_goc.pdf • Uluslararası Göçler ve Türkiye Kurumsal ve Ampirik Bir Alan Araştırması Denizli/Tavas, Çantay Kitabevi, Istanbul • Barış Çağırkan, ‘Göç, Hibrit Kimlik ve Aidiyet: Yeni Toplumlar, Yeni Kimlikler’, İNSAN VE TOPLUM BİLİMLERİ ARAŞTIRMALARI DERGİSİ, Cilt: 5, Sayı: 8, 2016, Sayfa: 2613-2623. • H. Birsen Örs, Modern Siyasal İdeolojiler, İstanbul Bilgi Üniversitesi Yayınları, 4.Baskı, İstanbul, 2010. • Umut Özkırımlı, Milliyetçilik Kuramları, Eleştirel Bir Bakış, 4. Baskı, Doğu Batı Yayınları, Ankara, 2013. • Umut Özkırırmlı (Der.), 21.Yüzyılda Milliyetçilik, Çev. Yetkin Başkavak, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2008.Ders Notları ve Hazırlanan Sunumlar • Denis- Constant Martin, “The Choices of Identity”, Social Identities, Vol. 1, 1, s. 5-16 • Bhikhu Parekh, A New Politics of Identity, Palgrave, 2008 • Nuri Bilgin, Kimlik İnşası, Ankara: Asina Kitaplar, 2007 • Yabancısız Kurgulanan Ülkenin Yabancıları, Türkiye’de Yabancı İşçiler, A. Arı (Editör), Derin Yayınları, Istanbul. • M. M. Erdoğan, Türkiye’deki Suriyeliler Toplumsal Kabul ve Uyum, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2015. • E.Tümertekin, , N.Özgüç, Beşeri Coğrafya, İnsan, Kültür, Mekan, Çantay Kitabevi, İstanbul, 2006 • Stephen Cornell ve Douglas Hartmann, Ethnicity and Race: Making Identities in a Changing World, London: Sage, 1997, s. 39-72. • Karen A. Cerulo, “Identity Construction: New Issues New Directions”, Annual Review of Sociology, 23, 1997, s. 385-409. • R. Brubaker ve F. Cooper, “Beyond Identity”, Theory and Society, 29, 1-47. • Sinisa Malesevic, “Identity: Conceptual, Operational and Historical Critique”, (içinde) Making Sense of Collectivity: Ethnicity, Nationalism and Globalisation, der. Sinisa Malesevic ve Mark Haugaard, London: Pluto, 2002, s. 195-215. • Gülay Toksöz, Uluslararası Emek Göçü, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2006. • Nermin Abadan-Unat, Bitmeyen Göç, Konuk İşçilikten Ulus Ötesi Yurttaşlığa, İstanbul: İstanbul Bilgi Üniversitesi, 2007. • Ahmet İçduygu Saime Özçürümez, Zorunlu Göç Deneyimi ve Toplumsal Bütünleşme: Kavramlar, Modeller ve Uygulamalar ile Türkiye, İstanbul Bilgi Üniversitesi, 2020. • Salman Akhtar, Göç ve Kimlik-Kargaşa Sağaltım ve Dönüşüm, Çev. Sedef Ayhan, Yayınevi: Sfenks Kitap |
| References: | • Çeşitli ders materyalleri ve amprik çalışmalar oluşturacaktır. • İnsan Kaynakları Geliştirme Vakfı (İKGV) tarafından konuya ilişkin sunulan -daha önce denenmiş- farklı ders materyali kullanılarak, uygulamalar yoluyla öğrencilerimiz üzerinde olumlu bir etki yaratılması planlanmıştır. Çeşitli oyun planlamaları mevcuttur |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 50 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 9 | 11 |
| Study Hours Out of Class | 16 | 32 |
| Project | 3 | 5 |
| Homework Assignments | 7 | 14 |
| Final | 2 | 4 |
| Total Workload | 114 | |