E-Commerce and Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP004

Course Name:

International E-Commerce

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

To examine the development and features of International Electronic Commerce, to learn important concepts related to the subject (e-commerce, e-business, parties), to focus on the effects of e-commerce on businesses, organizations and consumers, to examine the opportunities it offers in the field of marketing (internet marketing), marketing strategies in the electronic environment and to offer suggestions to companies and workplaces that want to engage in electronic commerce regarding the issues they should consider before and after entering into this business.

Course Content:

Examining the development and features of Electronic Commerce, important concepts to know in E-commerce, E-business, e-commerce, E-conversion process, internet marketing, internet usage purposes, development of the internet, components of e-commerce, benefits and requirements of e-commerce, businesses, organizations of e-commerce and its effects on consumers, concepts related to internet marketing (data-based marketing, data mining, etc.)

Learning Outcomes

The students who have succeeded in this course;
1) To have knowledge about International E-commerce, e-business, e-business and Industry 4.0, New Economy Concepts
2) Having information about the stages in e-commerce
3) Having knowledge about the parties, market types B2B, B2C and other types in e-commerce
4) To be able to think about product classification on the internet, digital production, website features, brand issues on the internet.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is e-commerce, e-business, e-business? Industry 4.0., New Economy Concepts	non
2)	Stages in e-commerce	non
3)	Parties in e-commerce, market types, B2B, B2C..	non
4)	Product classification on the internet, digital production, website features, branding on the internet	non
5)	Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study	non
5)	Examining the opportunities offered in the field of marketing (internet marketing), Digital Marketing Plan Study	non
6)	Impact of Social Media	non
7)	Online Consumer Behavior, customer relationship management	non
8)	Midterm	non
9)	Benchmarking, comparison with successful e-commerce models in the world	non
10)	Internet pricing, payment methods in electronic commerce, cryptocurrency, bitcoin, online auctions	non
11)	Mobile Marketing	non
12)	The impact of the Internet on distribution channels, application of new methods such as E-logistics, E-supply chain management, barcode reading and recognition. Advertising on the Internet	non
13)	Online Consumer Behavior	non
14)	E Applications, Project Presentations	non
15)	Final Exam	non

Sources

Course Notes / Textbooks:	yok
References:	yok

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Has basic knowledge of areas such as business, marketing, finance, management and organization.
2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9) Can set up an e-commerce site, manage content and integrate online payment systems.
10) Can use basic web tools and data analysis platforms.
11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13) Can run e-commerce processes independently and take on leadership when necessary.
14) Takes initiative in business processes and fulfills his/her responsibilities effectively.
15) It follows the developments in digital technologies and constantly renews itself.
16) Is open to lifelong learning and adapts to sectoral innovations.
17) Works effectively within a team and communicates clearly and effectively.
18) Has the ability to communicate professionally with customers and business partners.
19) Acts in accordance with ethical values, professional responsibilities and legal regulations.
20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge of areas such as business, marketing, finance, management and organization.
2)	Has knowledge of e-commerce systems, digital marketing methods and digital sales processes.
3)	Has knowledge of consumer behavior, brand management, and customer relationship management (CRM).
4)	Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis.
5)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
6)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
7)	Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights.
8)	Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools.
9)	Can set up an e-commerce site, manage content and integrate online payment systems.
10)	Can use basic web tools and data analysis platforms.
11)	Able to conduct market research, analyze customer data and reflect the results in decision-making processes
12)	Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes.
13)	Can run e-commerce processes independently and take on leadership when necessary.
14)	Takes initiative in business processes and fulfills his/her responsibilities effectively.
15)	It follows the developments in digital technologies and constantly renews itself.
16)	Is open to lifelong learning and adapts to sectoral innovations.
17)	Works effectively within a team and communicates clearly and effectively.
18)	Has the ability to communicate professionally with customers and business partners.
19)	Acts in accordance with ethical values, professional responsibilities and legal regulations.
20)	Develops innovative solutions in the field of e-commerce using entrepreneurial skills.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Project	1	10
Midterms	1	1
Final	1	1
Total Workload		51