Istinye University

Degree Programs

Public Relations and Advertising (Minor)

General Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

Programme Structure

1. Semester

Course Code

Course Name

Language

Dersin Tipi

Theoretical

Application

ECTS

HIR101

Introduction to Public Relations

Turkish

Z

3

0

5

HIR206

Corporate Communications

Turkish

Z

3

0

5

HIR208

Consumer Society and Advertising

Turkish

Z

3

0

5

ILT101

Introduction to Communication Studies

Turkish

Z

3

0

5

S

5

Course Code	Course Name	Language	Dersin Tipi	Theoretical	Application	ECTS
HIR002	Public Relations and Event Management	Turkish	S	3	0	5
HIR004	Global Media and Intercultural Communication	Turkish	S	3	0	5
HIR012	Brand Management and Communication	Turkish	S	3	0	5
HIR019	Creativity in Advertising	Turkish	S	3	0	5
HIR021	Social Media Campaigns	Turkish	S	3	0	5
HIR026	Consumer Behaviors	Turkish	S	3	0	5
HIR028	Interpersonal Communication	Turkish	S	3	0	5
HIR029	Corporate Communication and Narration	English	S	3	0	5
HIR030	Critical Media Literacy	English	S	3	0	5
HIR032	Ad Analysis	Turkish	S	3	0	5
HIR035	Neuromarketing	Turkish	S	3	0	5

S

5

Course Code	Course Name	Language	Dersin Tipi	Theoretical	Application	ECTS
HIR002	Public Relations and Event Management	Turkish	S	3	0	5
HIR004	Global Media and Intercultural Communication	Turkish	S	3	0	5
HIR012	Brand Management and Communication	Turkish	S	3	0	5
HIR019	Creativity in Advertising	Turkish	S	3	0	5
HIR021	Social Media Campaigns	Turkish	S	3	0	5
HIR026	Consumer Behaviors	Turkish	S	3	0	5
HIR028	Interpersonal Communication	Turkish	S	3	0	5
HIR029	Corporate Communication and Narration	English	S	3	0	5
HIR030	Critical Media Literacy	English	S	3	0	5
HIR032	Ad Analysis	Turkish	S	3	0	5
HIR035	Neuromarketing	Turkish	S	3	0	5

Z:Compulsory Courses
S:Seçmeli