Course Introduction and Application Information

Course Code:

HIR206

Course Name:

Corporate Communications

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Assoc. Prof. Dr. Arzu KIZBAZ

Course Assistants:

Course Objective and Content

Course Objectives:

Kurumsal iletişimin temel ilkeleri çerçevesinde bir yönetim süreci olduğunu örneklerle aktarmaktır.

Course Content:

In this course, basic concepts of corporate communication and communication works performed with stakeholders shall be shared with samples. In the corporate communication management process, under the leadership of the organization’s mission and vision, in the process of functioning of the organization, it is the form of management that takes place under certain rules in order to evaluate motivation and information flow among the departments and elements that constitute the organization, to provide education, decision making and supervision. In this concept, corporate communication management is one of the most important tools in satisfying the needs of the corporate management. In this lesson, importance of corporate communication, corporate identity, corporate personality, corporate image, corporate reputation and corporate social responsibility under corporate communication shall be analysed within the framework of corporate social responsibility projects.

Learning Outcomes

The students who have succeeded in this course;
1) Explains the basic concepts related to corporate communication.
2) Classifies communication activities related to corporate communication.
3) Explains the basic communication types that constitute the corporate communication.
4) Interprets the points to be considered in the corporate communication activities.
5) Interprets the points to be considered in the corporate communication activities for different stakeholders.
6) Explains the successful corporate communication factors.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction and Course Overview
2)	Main Concept of Corporate Communication, Benchmarking with Marketing and Advertising
3)	Job Description of PR Managers
4)	Corporate Image, Reputation, Corporate Culture, Social Responsibility
5)	Internal Communication Management
6)	Corporate Advertising and Sponsorship
7)	Crisis Management
8)	Midterm Exam
9)	Stakeholder Management
10)	Sustainability & Corporate Communication
11)	Project Presentations
12)	Project Presentations
13)	General Evaluation
14)	Final Exam

Sources

Course Notes / Textbooks:

Kadıbeşegil, Salim (2007), Şimdi Stratejik İletişim Zamanı, İstanbul: MediaCat

References:

Akıncı Vural (2013) Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları
Argenti, Paul (2007), Corporate Communication
Elden, Müge ve Yeygel, Sinem (2006), Kurumsal Reklamın Anlattıkları, İstanbul: Beta
Kazancı, Metin (2007), Kamuda ve Özel Kesimde Halkla İlişkiler
Uzunoğlu, Ebru v.d.(2009), İnternet Çağında Kurumsal İletişim, İstanbul: Say
Göztaş, Aylin (2012) Stratejik Halkla İlişkiler Yönetimi, Seçkin Yayıncılık
Peltekoğlu Balta, Filiz (2009), Halkla İlişkiler Nedir?, İstanbul: Beta

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	9	27
Project	6	18
Midterms	4	12
Final	5	15
Total Workload		114