ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Course Introduction and Application Information
| Course Code: | HIR029 | ||||
| Course Name: | Corporate Communication and Narration | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | ASSOC.PROF.RUKEN ÖZGÜL KILANÇ | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | I. Provide a detailed introduction to the basic concepts of corporate communication, narration and the development of corporate communication. II. To establish the connection of the necessity of continuity of institutions by understanding the narrative technique III. Provide that corporate communication experts develop effective and effective solutions to changing conditions. IV. Gain the ability to manage the relationships and work integrated with other areas using the narrative technique V. Gain knowledge and skills to develop the corporate communication strategy. |
| Course Content: | In this course, the process of PR which includes of corporate culture, identity, image, stakeholder engagement is examined and basic concepts of communication studies are explained via case studies.and narrative techniques. The positive and consistent images that are rightly revealed in the eyes of the target audience by the corporate storytelling and the efforts of the institutions to tell themselves will be examined. |
Learning Outcomes
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The students who have succeeded in this course;
1) I. Understand the basic concepts and development of corporate communication and establish the relationship with today. 2) II. Can shape the reputation service of the narrative technique in terms of ensuring the continuity of institutions. 3) III. Develops and manages all related communication activities for institution according to changing technology and other conditions with narrative techniques 4) IV. Manages the relations of corporate communication with other areas in an integrated with the narrative technique 5) V. As a Corporate Communication Specialist, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction to Corporate Reputation Concept 1 | |
| 2) | Corporate Communication Objectives and functions | |
| 3) | Corporate Communication Theories | |
| 4) | Introduction to the concept of narration | |
| 5) | Functions and constructors of the concept of narration | |
| 6) | Relationship between cultural components and narrative strategy | |
| 7) | Corporate reputation builders and narrative strategy relationship - Homework Submission Week- | |
| 8) | Narrative strategy in static messages | |
| 9) | Examples of international and national static narrative messages | |
| 10) | The narrative strategy in dynamic messages Official Holiday-April 23 National Sovereignty and Children's Day | |
| 11) | Examples of international and national dynamic narrative messages | |
| 12) | Use of crisis management and narrative techniques in corporate communication | |
| 13) | Student Presentations I Official Holiday-May 12-15 Ramadan Feast | |
| 14) | Corporate Communication narrative techniques and new media Official Holiday-19 May Commemoration of Atatürk and Youth and Sports Feast |
Sources
| Course Notes / Textbooks: | Peltekoğlu, F. B (2018), Halkla İlişkiler Nedir?, 10. Baskı, İstanbul, Beta Bas.Yay.Dağ. A.Ş. Vural Z.B.A, Bat M (2013), Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları Kılanç R.Ö (2020), İtibar Yönetimi ve Öyküleme, Eğitim Yayınevi |
| References: | • Grunig, J. E. Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, İstanbul, Rota Yayınları |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 25 |
| Presentation | 1 | % 35 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 3 | 84 | |||
| Presentations / Seminar | 1 | 3 | 3 | 6 | |||
| Homework Assignments | 1 | 6 | 3 | 9 | |||
| Final | 1 | 15 | 2 | 17 | |||
| Total Workload | 116 | ||||||