ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Course Introduction and Application Information
| Course Code: | HIR208 | ||||
| Course Name: | Consumer Society and Advertising | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
| Course Lecturer(s): | PROF.DR. PEYAMİ ÇELİKCAN | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | This course aims to provide a comprehensive understanding of critical thinking in mass communication and consumer culture in connection with advertisement. |
| Course Content: | The course will be covered by following topics: Emergence of consumer culture and development of advertisement as a marketing tool |
Learning Outcomes
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The students who have succeeded in this course;
1) 1- Students understand the changing social order as a result of industrilazation 2) 2- Students understand the formation of consumer culture and advertisement 3) 3- Students understand the dominance of mass media in spare time activities 4) 4- Students understand types and functions of advertisement 5) 5- Students analyze how advertisements effect people’s behavior |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Industrilaztion And Change In Social Order | |
| 2) | Struggleforspare Time Right | |
| 3) | Regulation And Consumer Culture | |
| 4) | Formation Of Culture Industry | |
| 5) | Exam I | |
| 6) | Development Of Mass Media | |
| 7) | Development Of Advertisement | |
| 8) | Advertisementand Consumer Culture | |
| 9) | Advertisementand Consumer Culture | |
| 10) | Exam II National Holiday- 23 April National sovereignty and Children's Day | |
| 11) | Advertisement And Society | |
| 12) | Types Of Advertisement | |
| 13) | Digital Media And Advertisement National Holiday -12-15 May Feast Of Ramadan | |
| 14) | Digital Media And Advertisement National Holiday -19 May Commemoration Of Atatürk, And Youthand Sports Day | |
| 15) | Final Exam |
Sources
| Course Notes / Textbooks: | • Ömer Aytaç, Boş Zaman Üzerine Kuramsal Yaklaşımlar, FÜSBD, 2002. • Peyami Çelikcan, Müziği Seyretmek, Yansıma Yayınları, 1996. • Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. • Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002. |
| References: | • Nazife Güngör, İletişim-Kuram-Yaklaşımlar, Siyasal Kitabevi, 2011. • Erol Mutlu, İletişim Sözlüğü, Ütopya Yayınları, 2011. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 2 | % 40 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 42 |
| Homework Assignments | 2 | 7 |
| Midterms | 4 | 12 |
| Final | 3 | 12 |
| Total Workload | 115 | |