Course Introduction and Application Information

Course Code:

HIR101

Course Name:

Introduction to Public Relations

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Assoc. Prof. Dr. Ruken Özgül Kılanç

Course Assistants:

Course Objective and Content

Course Objectives:

I. Provide a detailed introduction to the basic concepts of public relations and the development of public relations.
II. Provide that Public Relations experts develop effective and effective solutions to changing conditions.
III. Gain the ability to manage the relationship of public relations with other areas.
IV. Gain knowledge and skills to develop the corporate communication strategy.

Course Content:

This is an introductory course, which is designed for the undergraduate students in first semester with the key concepts of the study for public relations. The course contains Definition and process of communication, Definition public relations and interaction with communication, historical development of public relations, Public Relations Approaches and Comparison, Relations between other areas and public relations, Public relations models, Public relations process and stages, Public relations process and stages, Corporate Identity, Corporate Image, Corporate Social Responsibility, Sponsorship, Public Relations and Ethics-Student Projects.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and development of public relations and establish the relationship with today.
2) Develops and manages all related communication activities according to changing technology and other conditions
3) Manages the relations of public relations with other areas in an integrated manner.
4) As a Public Relations Specialist, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector.

Course Flow Plan

Week	Subject	Related Preparation
1)	Definition and process of communication
2)	Definition public relations and interaction with communication
3)	Historical development of public relations and Student Work Stage I
4)	Public Relations Approaches and Comparison
5)	Relations between other areas and public relations
6)	Public relations models I and Student Work Stage II
7)	Public relations models II
8)	Public relations process and stages
9)	Corporate Identity
10)	Corporate Image and Student Work Stage III
11)	Corporate Social Responsibility
12)	Sponsorship
13)	Student Work and Presentation
14)	Public Relations and Ethics

Sources

Course Notes / Textbooks:	FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007. RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. JUDİTH LAZAR, İLETİŞİM BİLİMİ, ÇEV. CENGİZ ANIK, VADİ YAYINLARI, ANKARA
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Presentation	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3	3		84
Presentations / Seminar	1	3	3		6
Homework Assignments	3	2	3		15
Final	1	20	1		21
Total Workload					126