UNI107 Media Broadcasting Applications Istinye UniversityDegree Programs Gastronomy and Culinary ArtsGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Gastronomy and Culinary Arts

Preview

Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI107
Course Name: Media Broadcasting Applications 
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Doç. Dr. MİHALİS KUYUCU
Course Lecturer(s): Assoc.Prof.Mihalis Kuyucu
Course Assistants:

Course Objective and Content

Course Objectives: Give basic information about media and its market applications.
Course Content: How do the Radio-TV-Newspapers and Digital Media works. Basic information about the Technology-Economy and content production in media. An industrial look to media.

Learning Outcomes

The students who have succeeded in this course;
1) To give main information about radio - tv and printed media
2) To introduce broadcasting in basic and introduction level
3) To give information about the digital media and its main characteristic differences from traditional media.

Course Flow Plan

Week Subject Related Preparation
1) The history of Radio and TV
2) Program types and structure in radio and tv
3) The functions of media
4) News in Radio and TV
5) The factors effecting the concept of rating
6) Rating calculation - CPM Calculation and the functions of RTÜK Rating researches
7) Traditional and Digital Journalism
8) Media and Music Function
9) Basics of İnternet Radio broadcasting
10) Basics of Web TV
11) Podcast concept and Podcast applications
12) Basics of Social Media Applications
13) The concuption function of Media and Advertising
14) Public Relations and Media Case Studies of Media Market

Sources

Course Notes / Textbooks: Öğretim üyesinin derlediği karma kaynaklar.
References: Öğretim üyesinin derlediği karma kaynaklar.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) Define and explain the general concepts related to gastronomy and culinary arts.
2) Defines and explains the internal and external environment relations that are affected by the food and beverage businesses.
3) Have information about regulations, professional standards and practices in Gastronomy and Culinary Arts field.
4) To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
5) To be able to use advanced theoretical and practical knowledge acquired in the field, to be able to interpret and evaluate data using advanced knowledge and skills, to be able to identify and analyse problems, to be able to develop solutions based on research and evidence.
6) Dominates the terminology of food and beverage.
7) Organize all kinds of organizations in the field of Gastronomy and Culinary Arts.
8) Analyze and apply the facts about food and beverage by using the basic concepts and theories related to the department.
9) Takes responsibility as an individual or a team member in the execution of unforeseen and complex activities encountered in the field related applications.
10) Takes risk and responsibility for the realization of information, ideas, applications or technologies that bring innovation to the field.
11) Evaluates the advanced knowledge and skills acquired in the field with a critical approach.
12) Follow current developments in the field and profession.
13) Shares ideas and solutions to problems related to the field by supporting them with qualitative and quantitative data with experts and non-experts.
14) Uses computer software and information technologies at the basic level of at least European computer use license required by the field.
15) Follow the developments in the field and communicate with the colleagues by using a foreign language (English) at least at the European Language Portfolio B1 General Level.
16) Comply with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
17) Prepares meals of Turkish and different country cuisines.
18) Have knowledge and methods on various subjects such as menu planning, cooking methods, world cuisines, regional cuisines and use these knowledge and methods for professional development.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Define and explain the general concepts related to gastronomy and culinary arts. 3
2) Defines and explains the internal and external environment relations that are affected by the food and beverage businesses. 3
3) Have information about regulations, professional standards and practices in Gastronomy and Culinary Arts field. 3
4) To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field. 3
5) To be able to use advanced theoretical and practical knowledge acquired in the field, to be able to interpret and evaluate data using advanced knowledge and skills, to be able to identify and analyse problems, to be able to develop solutions based on research and evidence. 3
6) Dominates the terminology of food and beverage. 3
7) Organize all kinds of organizations in the field of Gastronomy and Culinary Arts. 3
8) Analyze and apply the facts about food and beverage by using the basic concepts and theories related to the department. 2
9) Takes responsibility as an individual or a team member in the execution of unforeseen and complex activities encountered in the field related applications. 3
10) Takes risk and responsibility for the realization of information, ideas, applications or technologies that bring innovation to the field. 3
11) Evaluates the advanced knowledge and skills acquired in the field with a critical approach. 3
12) Follow current developments in the field and profession. 2
13) Shares ideas and solutions to problems related to the field by supporting them with qualitative and quantitative data with experts and non-experts. 2
14) Uses computer software and information technologies at the basic level of at least European computer use license required by the field. 3
15) Follow the developments in the field and communicate with the colleagues by using a foreign language (English) at least at the European Language Portfolio B1 General Level. 3
16) Comply with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. 3
17) Prepares meals of Turkish and different country cuisines. 3
18) Have knowledge and methods on various subjects such as menu planning, cooking methods, world cuisines, regional cuisines and use these knowledge and methods for professional development. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Application 2 % 10
Project 2 % 20
Midterms 1 % 20
Final 1 % 30
total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Application 15 30
Study Hours Out of Class 15 30
Homework Assignments 6 12
Midterms 1 1
Total Workload 121