UNI023 Media LiteracyIstinye UniversityDegree Programs Gastronomy and Culinary ArtsGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Gastronomy and Culinary Arts

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI023
Course Name: Media Literacy
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction:
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. OYA HACER ADIGÜZEL
Course Lecturer(s): Dr. Şükran Pakkan
Course Assistants:

Course Objective and Content

Course Objectives: 1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
Course Content: With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) . Have knowledge about the functioning of media, the basic concepts and effects of news and messages.
2) Learn to understand and analyze the language of media correctly.
3) Learns the production processes of the contents prepared in the media and can read critically.
4) Instead of passively absorbing the media messages, he sees what is being actively absorbed into him and becomes difficult to persuade.
5) Becomes an active reader, can produce alternative media content.

Course Flow Plan

Week Subject Related Preparation
1) Literacy and Information Literacy - Basic Definitions and Concepts
2) Media General status- History, Development Process, Current Situation in the World and Turkey
3) The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry
4) Media Message Types and Their Effects
5) Information and News: Agenda Setting, Propaganda, Manipulation
6) Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background
7) Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan
8) Critical reading concept - critical viewership
8) Critical reading concept - critical viewership
9) Midterm Exam
10) Consumer culture and media: Stereotyping in the media
11) Female and male roles in the media
12) Female and male roles in the media
13) New Media and Digital Critical literacy
14) The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion

Sources

Course Notes / Textbooks: İletişimin ABC'si- Ünsal Oskay,
İletişim Araştırma ve Kuramları Prof. Dr. Şermin Tekinalp,
Temel Gazetecilik Prof. Dr. Oya Tokgöz,
Medya Okuryazarlığı El Kitabı-Kemal İnal
References: Temel Gazetecilik Prof. Dr. Oya Tokgöz,
Medya Okuryazarlığı El Kitabı-Kemal İnal

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Define and explain the general concepts related to gastronomy and culinary arts.
2) Defines and explains the internal and external environment relations that are affected by the food and beverage businesses.
3) Have information about regulations, professional standards and practices in Gastronomy and Culinary Arts field.
4) To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
5) To be able to use advanced theoretical and practical knowledge acquired in the field, to be able to interpret and evaluate data using advanced knowledge and skills, to be able to identify and analyse problems, to be able to develop solutions based on research and evidence.
6) Dominates the terminology of food and beverage.
7) Organize all kinds of organizations in the field of Gastronomy and Culinary Arts.
8) Analyze and apply the facts about food and beverage by using the basic concepts and theories related to the department.
9) Takes responsibility as an individual or a team member in the execution of unforeseen and complex activities encountered in the field related applications.
10) Takes risk and responsibility for the realization of information, ideas, applications or technologies that bring innovation to the field.
11) Evaluates the advanced knowledge and skills acquired in the field with a critical approach.
12) Follow current developments in the field and profession.
13) Shares ideas and solutions to problems related to the field by supporting them with qualitative and quantitative data with experts and non-experts.
14) Uses computer software and information technologies at the basic level of at least European computer use license required by the field.
15) Follow the developments in the field and communicate with the colleagues by using a foreign language (English) at least at the European Language Portfolio B1 General Level.
16) Comply with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
17) Prepares meals of Turkish and different country cuisines.
18) Have knowledge and methods on various subjects such as menu planning, cooking methods, world cuisines, regional cuisines and use these knowledge and methods for professional development.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Define and explain the general concepts related to gastronomy and culinary arts. 3
2) Defines and explains the internal and external environment relations that are affected by the food and beverage businesses. 3
3) Have information about regulations, professional standards and practices in Gastronomy and Culinary Arts field. 3
4) To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field. 3
5) To be able to use advanced theoretical and practical knowledge acquired in the field, to be able to interpret and evaluate data using advanced knowledge and skills, to be able to identify and analyse problems, to be able to develop solutions based on research and evidence. 3
6) Dominates the terminology of food and beverage. 3
7) Organize all kinds of organizations in the field of Gastronomy and Culinary Arts. 3
8) Analyze and apply the facts about food and beverage by using the basic concepts and theories related to the department. 2
9) Takes responsibility as an individual or a team member in the execution of unforeseen and complex activities encountered in the field related applications. 3
10) Takes risk and responsibility for the realization of information, ideas, applications or technologies that bring innovation to the field. 3
11) Evaluates the advanced knowledge and skills acquired in the field with a critical approach. 3
12) Follow current developments in the field and profession. 2
13) Shares ideas and solutions to problems related to the field by supporting them with qualitative and quantitative data with experts and non-experts. 2
14) Uses computer software and information technologies at the basic level of at least European computer use license required by the field. 3
15) Follow the developments in the field and communicate with the colleagues by using a foreign language (English) at least at the European Language Portfolio B1 General Level. 3
16) Comply with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. 3
17) Prepares meals of Turkish and different country cuisines. 3
18) Have knowledge and methods on various subjects such as menu planning, cooking methods, world cuisines, regional cuisines and use these knowledge and methods for professional development. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 15
Project 1 % 10
Midterms 1 % 25
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 14
Homework Assignments 14 14
Midterms 14 22
Final 14 26
Total Workload 118