Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

ILT401

Course Name:

Communication and Ethics

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ZEHRA ZUHAL SERT

Course Lecturer(s):

Zehra Zuhal Sert

Course Assistants:

Course Objective and Content

Course Objectives:	Based on the concepts of ethics and communication ethics, it is aimed to contribute to the formation of professional ethical understanding by focusing on ethical principles, problems and solutions in different areas of communication.
Course Content:	Ethics definition; similarities and differences between communication and ethics; ethical principles and rules; ethical principles and rules in communication-related professions; press council press professional principles; Publication principles issues will be discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Meet different approaches to morality
2) Identify moral principles and issues addressed in different communication contexts.
3) Explore the controversial issues of freedom of expression, copyright, and privacy
4) Analyze moral conflicts in a wide variety of media and communication environments

Course Flow Plan

Week	Subject	Related Preparation
1)	Ethics course description; Differences Between Ethics and Morality
2)	What is Communication? The Relationship Between Communication and Ethics
3)	Ethical Principles and Rules in Communication Related Professions
4)	Professional Principles Set by the Turkish Public Relations Association
5)	Rules of Conduct Set by the International Public Relations Association (Ipra)
6)	Press Council Press Professional Principles
7)	Radio and Television Supreme Council (RTUK) Broadcasting Principles
8)	Midterm Exam
9)	Project Presentations
10)	Project Presentations
11)	Project Presentations
12)	Project Presentations
13)	Project Presentations
14)	Final Exam

Sources

Course Notes / Textbooks:	1. İletişim ve Etik, Eğitim Yayınevi, Prof. Dr. Metin Işık 2. Ders sunumu
References:	1. İletişim ve Etik, Eğitim Yayınevi, Prof. Dr. Metin Işık 2. Lesson presentation

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2	1	2	1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	1	1	1	1
3) They have knowledge and skills about changing and evolving communication methods and technologies.	2	1	1	1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2	1	1	2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2	2	2	2
6) They combine different communication areas in a holistic and strategic way.	1	1	2	1
7) They use written and verbal communication skills effectively.	2	2	2	2
8) They develop and implement strategies by thinking creatively and critically.	2	2		2
9) They have management skills.	2	2		2
10) They use research capability effectively.	1	2		1
11) They have an ethical business understanding and social responsibility.	1	2	1	1
12) They have capable of analytical thinking and problem solving.	1	2	1	2
13) They have teamwork skills.	1	2	2	2
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	2
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.	2
3)	They have knowledge and skills about changing and evolving communication methods and technologies.	1
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	2
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.	2
6)	They combine different communication areas in a holistic and strategic way.	2
7)	They use written and verbal communication skills effectively.	2
8)	They develop and implement strategies by thinking creatively and critically.	1
9)	They have management skills.	2
10)	They use research capability effectively.	2
11)	They have an ethical business understanding and social responsibility.	1
12)	They have capable of analytical thinking and problem solving.	2
13)	They have teamwork skills.	2
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.	1
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Midterms	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	2	0			0
Midterms	1	3	3		6
Final	1	3	3		6
Total Workload					54